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Blog Category: Travel and tourism

International Traveler Spending On Pace For a Record Setting Year

Happy tourist jumping in Glacier National Park

Guest blog post by Acting Secretary of Commerce Rebecca Blank and Secretary of the Interior Ken Salazar

Travel and tourism spending by international visitors is helping to boost the U.S. economy. The U.S. Department of Commerce released data yesterday showing that international visitors have spent an estimated $82.2 billion on U.S. travel and tourism-related goods and services year to date, an increase of 11 percent when compared to the same period last year. Many people do not know that this boosts exports – when foreign citizens travel to America and buy goods and services from American companies, that counts as a U.S. export. The new data indicate that the first half of 2012 set a new record for U.S. travel and tourism exports, and, if these trends continue, international visitors could end up injecting close to $170 billion into the U.S. economy by year-end.

These increases help explain why the Obama administration is working hard to make the United States the top destination for international travelers. The U.S. Departments of Commerce and Interior are implementing the National Travel and Tourism Strategy, which they presented to the President in May. The National Strategy is a blueprint for expanding travel to and within the U.S., setting out the goal of attracting over 100 million international visitors annually by 2021, more than a 50 percent increase over the number expected this year. These international visitors would spend an estimated $250 billion per year, creating jobs and spurring economic growth in communities across the country.

Acting Secretary Blank Speaks at White House Business Council Forum on Travel and Tourism

Acting Secretary Rebecca Blank joined business leaders from across the country earlier this week at the White House Business Council American Economic Competitiveness Forum on Travel and Tourism

Acting Secretary Rebecca Blank joined business leaders from across the country earlier this week at the White House Business Council American Economic Competitiveness Forum on Travel and Tourism to discuss the administration’s actions to help grow travel and tourism and support the millions of jobs associated with the industry. Travel and tourism is a bright spot for the American economy, leading the recovery with growth that has outpaced the growth of the overall economy by almost 800 percent and on pace for another year of record high international visitors to the U.S. 

Since even before the passage of the Travel Promotion Act in 2010, the Administration has been focused on the importance of travel and tourism.  The President recognized the importance of developing the travel and tourism industry and issued an Executive Order last January that created a new inter-agency Task Force co-chaired by the Secretaries of Commerce and the Interior and charged them with developing a National Travel and Tourism Strategy to increase both domestic and international travel throughout the United States, with the goal of increasing the United States’ market share of worldwide travel. The Task Force included representatives from every agency and department whose mission intersects with the travel and tourism industry. The Task Force released the National Strategy in May with an ambitious goal of attracting 100 million international visitors ($250 billion in spending) to the U.S. annually by 2021 -- a 60% increase above the 62 million international visitors in 2011.

The National Travel and Tourism Strategy laid out a blueprint for reaching that goal by focusing on five areas:

  • Promoting the United States
  • Enabling and enhancing travel and tourism to and within the United States
  • Providing world-class customer service and visitor experiences
  • Coordinating across government
  • Conducting research and measuring results

U.S. Outdoor Recreation Industry Found to Boost the Economy

The Outdoor Recreation Economy

Guest blog post by the International Trade Administration's Deputy Assistant Secretary for Services Kenneth E. Hyatt.

If you haven’t heard the news, the U.S. travel and tourism industry is on pace for a record-setting year of creating American jobs and growing the economy.

In fact, a new report (PDF) released today by the Outdoor Industry Association shows the impressive impact of America’s outdoor recreation on the economy.  

The study found that the outdoor industry has created 6.1 million jobs nationally and puts $646 billion into the U.S. economy each year. The study also shows that each year, three out of four Americans participate in active outdoor recreation—activities like fishing, hunting, hiking, running, swimming and camping all contribute to refueling the economy.

This new study comes on the heels of new Commerce Department data released last week, which showed that international travelers are spending more while visiting the United States—and that the receipts for U.S. businesses are reaching record highs. International visitors spent an estimated $14 billion on travel to, and tourism-related activities within, the United States in April 2012—$1.5 billion more (or a 12 percent increase) than was spent in April 2011. International visitors have spent an estimated $54.6 billion in 2012 so far, which is an increase of 13 percent when compared to the same four-month period last year.

Commerce's ITA Releases Data Showing International Visitor Spending Continues at Record-Setting Pace

Graph: U.S. Travel and Tourism-Related Exports

Rate is twelve percent increase over last year

Commerce’s International Trade Administration (ITA) today released tourism data revealing that international visitors spent an estimated $14 billion on travel to, and tourism-related activities within, the United States in April 2012—$1.5 billion more (12 percent) than was spent in April 2011.

The new data reaffirms the importance of the Obama administration’s efforts to increase travel and tourism in the United States and comes on the heels of the release of the National Travel and Tourism Strategy (PDF) last month. The National Strategy is a blueprint for the Federal government to welcome 100 million international visitors each year by the end of 2021. The visitors would spend an estimated $250 billion per year, supporting more jobs and spurring economic growth in communities across the country.  Read the full ITA release here.

National Travel and Tourism Strategy Sets Goal to Draw 100 million International Visitors to U.S.

One of America's many beautiful National Parks

Guest blog post by Secretary of Commerce John Bryson and Secretary of the Interior Ken Salazar

As we celebrate National Travel and Tourism Week, the U.S. government is doubling down on its commitment to create more jobs for Americans by growing international and domestic travel and tourism that powers our economy.

Last year, 62 million international tourists visited the United States and pumped a record $153 billion into local economies, helping to support the 7.6 million jobs in our travel and tourism industry. These numbers make tourism America’s number one service export.

That’s why the White House released a new National Travel and Tourism Strategy today, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States.

America is the land of extraordinary natural wonders – from the Grand Canyon to the Florida Keys; from Yellowstone to Yosemite. America is where we do big things, and as a result, we have incredible landmarks like the Golden Gate Bridge and the Empire State Building; the Hoover Dam and the Gateway Arch. This is the land of iconic cities and all their sights – from Independence Hall in Philadelphia to the Space Needle in Seattle to the skyline of Chicago. From the Mall of America to Walt Disney World, we have it all right here.

At President Obama’s direction in January, we co-chaired an interagency task force to develop the strategy – identifying concrete steps in five key areas designed to promote these destinations and make America as number one tourism destination in the world:

China Travel Log 4: On His Final Day in China, Secretary Bryson Highlights Travel to the U.S.

Secretary John Bryson spent his last day in China in the financial capital of Shanghai.

He began his day with a group of American business leaders based in China. The leaders, members of American Chamber of Commerce in Shanghai and the U.S.-China Business Council, exchanged ideas and shared information about the opportunities and challenges of day to day business operations in China.

As Secretary Bryson said to the group, our bilateral trade with China reached over $500 billion last year, with U.S. merchandise exports reaching $100 billion for the first time. However, with a trade deficit close to $300 billion, we still have a lot of work to do.

The Secretary then gave remarks at a tourism event, highlighting the robust and growing travel of Chinese tourists to the United States.

In his remarks, Secretary Bryson pointed out that "travel and tourism between our countries is crucial to building stronger cultural and economic ties. This generates greater understanding and friendship between our people. And yes, it also generates greater prosperity."

U.S. Commerce Secretary John Bryson Delivers Remarks to Silicon Valley Business Leaders

Secretary Bryson addresses the Silicon Valley Leadership Group in San Jose, CA.

Commerce Secretary John Bryson delivered remarks and participated in a discussion today at the Silicon Valley Leadership Group (SVLG) annual “CEO Business Climate” Summit at IBM in San Jose, Calif. Bryson focused on the ways the administration is supporting American competitiveness and innovation.

In the past 25 months, the United States has added nearly four million jobs, and SVLG reported today that more than 60 percent of their members had added jobs last year. These jobs help continue to strengthen the country’s economic recovery, and Bryson laid out a few of the ways to helping businesses keep that momentum going.

Bryson discussed the importance of investment in the U.S. by both domestic and foreign firms, including through the Commerce Department’s SelectUSA initiative.

He also emphasized the importance of science, technology, engineering and mathematics (STEM) fields, where many job openings exist. The president’s 2013 budget requests $3 billion in STEM programs across the federal government. In addition, this week, President Obama is calling on Congress to pass legislation that would prevent interest rates from doubling for seven and one-half million students starting July 1.

U.S. to See Boost in International Tourism

Secretary Bryson Speaking at the U.S. Travel Association's International Pow Wow

U.S. Commerce Secretary John Bryson has announced that the U.S.’ number-one services export, travel and tourism, is growing stronger, creating jobs and boosting the American economy.

The Secretary announced today that the United States can expect to see a 4-5 percent average annual growth in tourism over the next five years, predicting that 65.4 million foreign travelers are projected to visit the United States in 2012 alone.

The Spring 2012 Travel and Tourism Forecast, released semi-annually by the International Trade Association (ITA), predicts continued strong growth in tourism to the U.S. following two consecutive record-setting years.

Secretary Bryson announced the Forecast at the U.S. Travel Association’s International Pow Wow annual event in Los Angeles, where he delivered remarks before more than 5,000 people from 70 countries from the travel and tourism industry.

Making America a Top Tourist Destination: Commerce and Interior Keep Up Efforts to Increase Visitation

Guest blog post by Commerce Secretary John Bryson and Interior Secretary Ken Salazar

This month, more than a million visitors from across the country and around the world are coming to our nation’s capital to see the cherry blossom trees that bloom each spring among some of America’s most treasured historical landmarks. From the purchase of airline tickets to dining in area restaurants to staying in hotels, these visitors are infusing millions of dollars into the community and supporting local businesses.
 
As we search for ways to grow our nation’s economy, we must not overlook the travel and tourism industry as a source for economic opportunity. According to data released by the Commerce Department earlier today, tourism spending increased 8.1 percent in 2011 and supported an additional 103,000 jobs, for a total of 7.6 million jobs.
 
A big factor in the increase was a surge in international visitors to our country: in 2011, 2.5 million more international visitors came to the United States compared with the previous year. These international visitors spent an all-time record of $153 billion on U.S. travel and tourism-related goods and services.
 
As this data reveals, the travel and tourism industry is one of the most important engines of our economy—in fact, it is our number-one service export. That is why President Obama recently announced the creation of a Task Force on Travel and Competitiveness, which charged us with leading efforts to develop recommendations for a National Travel and Tourism Strategy to promote travel throughout the United States.

Secretary Bryson Welcomes New Travel and Tourism Advisory Board Members

Secretary Bryson Swearing in the Travel and Tourism Advisory Board

As our economy continues to recover from the worst recession in memory, families in communities across America remain focused on what else can be done to spur job creation. Today was an important day for them.

This afternoon, President Obama announced a task force to develop a National Travel & Tourism Strategy, which will be co-chaired by Secretary Bryson, and he signed a corresponding Executive Order that will make it easier for international visitors to travel to America. That’s important because those visitors help create jobs by spending money in our stores, eating in our restaurants and visiting U.S. tourist destinations that are famous all around the world.

Following this announcement, Secretary Bryson met with and conducted a swearing-in ceremony for 32 newly appointed members of the U.S. Travel and Tourism Advisory Board, an advisory body of industry executives that provides vital input on government policies and programs affecting the travel and tourism industry.