Prepare. Practice. Prevent the Unthinkable.
A Parents' Guide to Fire Safety for Babies and Toddlers
A child under the age of five is twice as likely to die in a residential fire than the rest of the population.
The campaign's slogan: “Prepare. Practice. Prevent the Unthinkable.” urges parents and caregivers to prepare by installing and maintaining working smoke alarms; safely storing lighters and matches out of children's reach and sight; and practicing a fire escape plan with small children, which should include helping toddlers understand how to quickly respond in case of fire, and planning how adults can escape with babies.