2012 NIIW Media Tools
Reaching out to multiple media channels can help inform a broad range of people about National Infant Immunization Week messages and your NIIW activities.
You can pitch and place print, radio, and television public service announcements (PSAs) with local media outlets.
Consider newer media, such as Internet sites, micro-blogs like Twitter, and social networks like Facebook. See Social Media tab under Web and E-tools.
Of course, include the more traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.
Print Ads
Ads in various sizes, both color and black-and-white, in English and Spanish
English Language
Help him fight measles with the most powerful defense.
- 8-1/2" x 11", color [588 KB, 1 page]
- 8-1/2" x 11", b/w [391 KB, 1 page]
- 5" x 7", color [245 KB, 1 page]
- 5" x 7", b/w [297 KB, 1 page]
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
In the battle against whooping cough, she needs more than cute.
- 8-1/2" x 11", color [337 KB, 1 page]
- 8-1/2" x 11", b/w [360 KB, 1 page]
- 5" x 7", color [235 KB, 1 page]
- 5" x 7", b/w [335 KB, 1 page]
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
*Upon Request
If you want to reproduce higher quality or large quantities of these pieces, consider using a local commercial printer. We can provide high-resolution, press-ready files. If you need a high-res file, indicate your printer’s specifications in an email request.
Spanish Language
Mi vida... hoy celebramos tu segundo cumpleaños.
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
Mi Tesoro...prometo protegerte contra 14 enfermedades graves.
NOTE:
- 18"x 24" version can be found under Posters
- Commercial printer files available upon request*
*Upon Request
If you want to reproduce higher quality or large quantities of these pieces, consider using a local commercial printer. We can provide high-resolution, press-ready files. If you need a high-res file, indicate your printer’s specifications in an email request.
Media Toolkit
- Media Relations Toolkit [120 KB, 16 pages]
Materials to help you in your media outreach. - Media Relations Appendices [124 KB, 10 pages]
Background
NIIW Overview[223 KB, 2 pages]
Historic background and current status of annual observance.
Sample Key Messages
2012 NIIW Sample Key Messages [99 KB, 2 pages]
Key messages help everybody in your organization speak with one voice about your NIIW programs.
Sample Proclamation
2012 NIIW Sample Proclamation [65 KB, 1 page]
Customize this document and offer to your state/local official to make NIIW official!
Sample Drop-in Article
5 Important Reasons to Vaccinate Your Child [48 KB, 2 pages]
Matte article ready for you to customize or send directly send to state and local media outlets
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