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'Aim High ... Fly-Fight-Win' to be Air Force motto

Posted 10/7/2010 Email story   Print story

    

10/7/2010 - WASHINGTON (AFNS) -- Incorporating extensive inputs from all ranks and career fields in the development effort, Airmen have selected "Aim High ... Fly-Fight-Win" as the service's motto.

An enduring statement of Airmen's pride in their service, the motto is a two-part expression -- a call to action, with a response of commitment.

"The call and the response are two sides of the same coin," said Air Force Chief of Staff Gen. Norton Schwartz. "Airmen indicated 'Aim High' and the response 'Fly-Fight-Win' as indicative of their enduring commitment to do just that in defense of our nation."

When the Air Force motto team embarked on the project, they committed to Airmen buy-in in an inclusive, well-researched effort, rooted in Air Force culture and identity.

"Airmen recognize a motto should represent something enduring," General Schwartz said. "It must be bigger than any single person, something that gives voice to the pride of service of all who've worn this nation's Air Force uniform -- past, present and future."

"We took the time to try to get this right," General Schwartz said. "A service motto belongs to those who serve, and we've done our best to give voice to how Airmen feel about serving this nation."

The chief master sergeant of the Air Force, the director of Air Force Public Affairs, the Air Force director of force management policy, and the commander of Air Force Recruiting Service provided the leadership oversight for the motto team research experts.

In early 2010, the motto team engaged in almost nine months of hands-on research that began with extensive face-to-face meetings with nearly 300 total force Airmen from all job specialties and in every major command. Airmen described to the team what they thought it means to be an Airman, to serve and what is unique about the Air Force.

"The exhaustive research process showed that Airmen share a core set of identity concepts that serve as a basis for an Air Force motto," said Gen. Stephen Lorenz, Air Education and Training Command commander.

"No matter what career field they serve in, Airmen consistently told us they see themselves, and they see the heritage of the Air Force, as those entrusted by the nation to defend the modern, complex security domains -- first air, then space and now cyberspace," General Lorenz added. "Airmen take this sense of mission very seriously."

An Air Force-wide survey to validate and quantify input from discussions indicated Airmen have a shared pride in their abilities to adapt to meet any threat, and they feel empowered to bring innovation and excellence to the mission of national defense.

After understanding the shared identity, the motto team began transforming words and concepts into a unifying, enduring and credible motto, said Lt. Col. Clark Groves, Ph.D., the lead scientist for the project.

"The research team held more meetings with nearly 250 Airmen on bases in each major command, discussing scores of identifying words and concepts tied to the core Airman identity," he added.

"These discussions, information from Air Force historical archives, and input from total force Airmen, Air Force civilians, retired Airmen, and the public provided the basis for identifying the ideal motto candidates," the colonel said.

That led to an Air Force-wide survey.

Five potential mottos emerged and were presented at CORONA for final consideration.

"This really was a process grounded in inputs from Airmen," Colonel Groves said. "We went Air Force wide four times, including face-to-face discussions at bases in every major command twice, and in two Air Force-wide surveys."

"The data provided quality information on everything from accessions and retention, to diversity and broader Air Force cultural initiatives," said Gen Lorenz.

Airmen can expect to gradually hear and see more of the motto as it is included in Air Force presentations, correspondence and products. It will also be introduced in the coming year into basic training, professional military education, Reserve Officer Training Corps and U.S. Air Force Academy courses.

"This motto encompasses what Airmen say about what it means to serve in this great Air Force," said Chief Master Sgt. of the Air Force James Roy. "'Aim High ... Fly-Fight-Win' gives our service a new and lasting tradition for voicing our pride."

The chief noted an important distinction between slogans and mottos.

"Slogans and ad phrases come and go, but a motto is meant to be passed from one generation of Airmen to another," Chief Roy said. "This is for the hundreds of thousands of Airmen who now serve, who have served and who will serve in the future."
tabComments
3/6/2012 12:39:07 AM ET
Very embarressing. What ever happened to Uno Ab Alto One Above All or Audentes Fortuna Iuvat Fortune Favors the Brave BoldAF official moto appears to have been created by 8th grade elementary school graduates.I'd like to see the Airman that will say Fly, Fight Win to a Marine saying Semper Fi uh rah.
Sky Rider PGR 366 TFW Da Nang, Colorado
 
3/14/2011 12:08:46 PM ET
Here's my idea: Freedom From Above. It's short, sweet and to the point.
J Newman, Texas
 
2/20/2011 4:43:45 AM ET
Instead of Fly Fight Win can you say Fraud Waste Abuse
Major JFL, Baghdad Iraq
 
12/10/2010 6:14:34 PM ET
This discussion would be comical at some other point in history. Not now however. Now is the time that we should be studying the United States Constitution. We have all taken an oath to support and defend this vital document against all enemies foreign and domestic. It would be wise to study the Federalist Papers as well as these give insight to the Founding Fathers ideas on good and wise government.
David Hartigan, Mountain Home AFB ID
 
11/15/2010 8:34:36 AM ET
What is wrong with just sticking to our basics? Fly fight and win. Why add needless fluff that is all part of those three words anyway?
A1C B, UK
 
11/12/2010 3:30:49 PM ET
@SrA KNS California: Your words are very entertaining because you know as well as the rest of us you wouldn't say such things in your own work center, among your peers and supervisors... Isn't internet anonymity great
DT, SE US
 
11/12/2010 6:18:17 AM ET
@SrA KNS California, You've only just gotten in the game. Give yourself another 10 years or so and you'll be just like the rest of us, wondering why the AF spends so much money on such issues. Have you given any thought as to why many more people are obviously concerned vs. the few who aren't, including yourself
JS, FL
 
11/8/2010 4:35:40 AM ET
SrA KNS, if it were only that simple. But, as I digress, for us who've been in the game a while, what people are carrying on about with their childish complaining as you so eloquently put it is that our AF is having an identity crisis and has been for quite some time. You are definitely spot on about bigger issues we could be focusing on but self-identity is one of those singular traits of the human condition that some spend a lifetime searching for, so therefore, yes, it is important and folks are going to be passionate about it and they should be, catchy slogan or not. Find that in the core values and get back to me. Bluesuiters who know better are aware that great institutions like ours will not be defined by a weapon system, building, or slogan, but are forged in history by their enduring achievements and endeavors on behalf of the society that the institution serves. Won't find that in an AFI either, and it wouldn't be a shock to me to find folks at the strategic level who think a
MSgt Henry Thomas, Southwest Asia
 
11/4/2010 5:26:36 PM ET
For those of you complaining...please get to work and find something real to complain about...there are US Military forces overseas fighting the war on terror and all you think about is putting in your two cents about the motto...if you're going to complain AT LEAST find a way to make it better or something...provide support to what you are saying...if not you're wasting time. It is what it is...embrace it...and realize that there are bigger issues to be dealt with other than your childish complaints. For those of you in the Air force badmouthing your branch or any other shows lack of respect to who you are what you represent and those you work with. Maybe some of you should review the 36-2618 or the core values and refresh yourself.
SrA KNS, California
 
11/4/2010 12:12:45 AM ET
Aim High would've been sufficient from the very beginning - imagine how much money that would've saved. Fly Fight Win should've gone out the door with a former CSAF along with that goofy creed.
JS, The Beach
 
11/3/2010 11:55:17 AM ET
AIM HIGH - Public knows it, we know it, why ever change it or add to it? AIM HIGH
AF SOCOM SNCO, Ft Bragg NC
 
11/3/2010 10:59:26 AM ET
at least it not a global force for good
sailor jerry, va
 
11/3/2010 2:32:20 AM ET
I think it is ok. The new...motto that is.
Disgruntled Overweight Whiner, BK
 
11/2/2010 10:04:36 AM ET
To everyone who doesn't think the slogan includes those of us who serve primarily on the ground the terms fight and win apply in the air on the ground in space and cyberspace. Also Aim High is the only slogan we've ever had that the resonates with the general public. This is not change. It's a return to two slogans we should have never gotten away from in the first place. It's an acknowledgement that we do have traditions after all and we should embrace them. Now adopt the Billy Mitchell Army Air Corps uniform as our new service dress and we'll have something else representative of our proud past that's part of our identity.Aim High...Fly Fight Win Thanks to whoever voted for this. It works for those of us who are not disgruntled overweight whiners.
Lt Col Smith, Quantico VA
 
11/2/2010 10:00:51 AM ET
STUPID
A1C, Vance
 
11/1/2010 3:49:55 PM ET
ABOVE ALL AIM HIGH
Martinez, BAFB
 
11/1/2010 3:39:52 PM ET
Really, all the time and money spent on this and this is what we get?. Heck, we can't get a uniform, pt outfit, blues or much of any other change right.. Why stop now?
Wpnztroop, Mnt Home
 
11/1/2010 2:58:26 PM ET
What happened to Global Reach--Global Power?
TSgt Minot, Minot AFB
 
11/1/2010 3:22:54 AM ET
Aim High - Air Force ...actually you just say Aim High, it's a given you understand Air Force and it's really a standard. Why did we get rid of that in the first place? I've got the t-shirt and still wear it. It just says Aim High. Just like the airman's creed seems awkward and boy scoutish. I felt like I was being treated like a kid again when they wanted us to try and memorize it but it doesn't flow well enough to merit the honor forced upon it. It seems we are doing the same to our slogan. Why do we need a two-part slogan? Sometimes the beauty of a single short and concise motto motivates an airman better than a commanded response, a rhetorical question from a mentor. When you try to tag a response onto anything it becomes a response and chant rather than adage. Aim High
C L, NT
 
10/29/2010 9:21:16 AM ET
Why not just Fly Fight Win? The Aim High part is awkward.
A1C Joyce, Ramstein
 
10/28/2010 9:27:09 PM ET
Okay let me get this straight...it took a Ph.D. hundred of manhours and untold thousands of taxpayer dollars for this garbage? Seriously, I must have been downrange when this Air Force wide survey came around. It certainly missed my MAJCOM. I have been in for just over 21 years and I came in with and grew up so to speak with Aim High. What's wrong with it now? I know it's changed over time but come on....It sounds like someone else is trying to scribe their name on the history book before they retire. Go back to Aim High and leave it be.
MSgt, SD
 
10/28/2010 4:50:33 PM ET
Colonel R you seem to me missing the point behind most of these ravings. Leadership is not listening...they are currently destroying one of the few pieces of heritage we have left. The masses aren't whining they are voicing their disappointment. You should be listening.
Rob, Ellsworth
 
10/28/2010 2:41:40 PM ET
Aim High Fly Fight Win alienates all of us who aren't in the aircrew community IMO. I would have much preferred a motto more akin to Semper Fi or Semper Paratus.Perhaps something like Semper Supremus which approximately translates to Always Overhead. Thus it accounts for aircrew space forces using satellites and missiles intel and ISR UAV drivers and the folks supporting them in that mission.
SpaceGuy, Deployed
 
10/28/2010 9:27:25 AM ET
There was no reason to change the motto. There was no reason to spend money on it either. In my opinion the money that was spent on the changing of this motto should have been spent on new FRAG kits for our outside the wire troops. I don't think that Aim High or whatever it is can save you from an EFP.
SrA, Everywhere
 
10/21/2010 3:30:17 PM ET
change it to Air Power... Fly Fight Win. The AF motto is supposed to reflect our heritage and its servicemembers. Aim High doesn't do us any justice.
TK, Hurlburt Field FL
 
10/20/2010 5:18:46 PM ET
How about- The Few The Left The Downsized.
SSgt Lammy, Ft. Lewis WA
 
10/20/2010 2:34:19 PM ET
The motto sounds like something I've read off a cheesy motivational poster. Unoriginal. Uninspired.
King, Virginia
 
10/19/2010 8:30:09 PM ET
Oops exceeded the space allowed at 1019.2010 40311 PM... As for being called Airman, hey Todd at MacDill, I've never been an E1-E4 but I still consider myself an Airman just as Army person is considered a Soldier.
DMPI, Bolling AFB I mean Al JBAB DC
 
10/19/2010 5:57:13 PM ET
Seems like we could have used federal dollars better than trying to come up with a motto.
MSgt M., Kirtland AFB
 
10/19/2010 4:03:11 PM ET
Uniforms mottos logos may not define us, but they are the public face by which we are recognized. No one knows at a glance that I'm an Airman without my uniform. A Marine in dress uniform is instantly recognizable. Aim High was known for years as a slogan motto whatever of the US Air Force. This may be a case of not supporting leadership but this isn't where leadership's attention should be. Our comrades are getting blown up in nasty places around the world yet our leaders worry about PT uniforms creeds green boots and advertising slogans. While a functional PTU is nice to have my commander and the Fitness Assessment Cell should just be happy that I show up on time ready to perform regardless of what color T-shirt I'm wearing. And whether your AFSC has you leaving the ground or not fly fight and win is still what we as a military service do. As for being called Airman hey Todd at MacDill I've never been an E1-E4 but I still consider myself an Airman just as Army person
DMPI, Bolling AFB I mean Al JBAB DC
 
10/19/2010 3:04:46 PM ET
I agree with most with the saying AIM HIGH. It is like we are reversing what we have accomplished as the elite. I grew up on this saying and think it time to move forward as the elite Something like AIR-POWER-UNIVERSE We need something different I don't know where I was when they were taking suggestions...but that's mine.PORRTTTT DAWGGS
TSgt Ichi, Good ole Travis AFB
 
10/19/2010 11:25:42 AM ET
The problem as I see it is that this isn't really a motto at all. As with most things AF it will change again when new people come to power in a few years. Examples.Old PT gear I wore from back in 1995 worked just fine. Brought out the new stuff that didn't fit properly was noisy and wasn't comfortable. Now they are working on fixes. Someone got paid a lot of money to design and produce that gear. Why not take off the shelf Nike Adidas Reebok throw some AF logos on it and call it a day I bet someone knew somebody. Old service dress 4 pocket jacket that I started with. Worked great. Looked more military than our current business suit. Changed for the sake of change. That will happen again as well. Probably before I retire.We should take a page or two from the Marine Corps playbook. Semper Fidelis. Not going away ever. The few. The proud. The Marines. Has that ever changed? Their dress uniform best of all the services IMO.
MSgt P, central coast CA
 
10/19/2010 7:04:15 AM ET
I haven't been this excited since 'veI seen a double rainbow
SSgt Husketh, RAB
 
10/18/2010 11:19:39 PM ET
I have known our Air Force for my entire life. My father has been in for 28 years and i've been in about two. i remember how the Air Force was twenty years ago and i know how it is now. and i gotta say you should leave a sleeping dog lie. second to none was fine why did that have to change...how 'bout we torque it to german specs and call it within limits and get the hell home...
MFE till i die, Dyess AFB
 
10/18/2010 5:14:30 PM ET
Aim High makes it seem like we still have somewhere to go. Yes we are constantly improving technologies and such and there is always room to improve, but the first part of this motto sounds pathetic and weak. Something such as Fly Strong sounds better because it indicates that we are strong not aiming to get there.
SH, McConnell AFB
 
10/18/2010 4:42:52 PM ET
Maybe they'll change it to, Change for the sake of change in the near future. That'll stick.
An A1C, In the empty Midwest
 
10/18/2010 3:32:29 PM ET
Why do we need a motto? I received an E-mail asking for optional input and promptly deleted it. I don't think we needed a creed either. This is all a silly waste of time. If you want to fix our identity stop calling everyone an Airman. Airman is the rank of E-2 as well as a general term of address for anyone E-4 and below. It's degrading to address someone of higher rank as such. Soldier Sailor and Marine are not ranks. It's not the same thing. If you are stuck on the term referring to all of us, change the rank.
Todd, MacDill AFB
 
10/18/2010 2:53:50 PM ET
I need a translator English to Latin.Another USAF Motto: One Mission Any Target Scorched Earth
karl speights, Suffolk VA
 
10/18/2010 1:36:24 PM ET
When I was with the 82nd many years ago the greeting to an officer along with the salute was All the way sir to which the officer responded Airborne. This was a great thing IMO and the AF should have something like it but you can't get it from a commitee meeting or focus group. It's not something you can mandate and all the generals in the world can't make it happen. It has to come from pride in yourself your unit and service. I have joined the ANG after a long break in service and I don't feel the same atmosphere. It feels more like the AF motto should be Check the Block.
DS, Anchorage
 
10/18/2010 12:14:09 PM ET
Looks like lots of people really WANTED to like it- hence the disappointment. Argue all you want about following orders and supporting leadership but you can't defeat human nature. I agree with many of the negative comments and fear this will never get accepted. Reminiscent of recruiting service forcing people to scream boy am I enthusiastic regardless of the truth...but at least that has been in place long enough it's actually got some heritage. It's also embarrasing the official comments brag about it being picked by Airmen then we see in the details it was picked by a few, putting together a couple decent ideas effectively shooting down each idea in favor of something easily deemed as a silly mess of overkill. If this were only for print that'd be better, but everyone's going to want to make it a battle cry-ROTC PME etc. Doesn't seem to take a PhD to know a battle cry has to be quick and dirty. No dot dot dots pauses multiple phrases making people feel stupid
SNCO, UT
 
10/18/2010 11:11:56 AM ET
I don't think I was asked to submit my thoughts; however after working almost a decade of my career with ASOC I learned an appreciation for the motto from the Pararescuemen That Others May Live, yes they deserve the right to keep it there own. As a maintainer I was always PROUD and INSPIRED to keep the aircraft READY and maintained for them. In theory as an Airman who helps supports a mission so vitally important I was compelled to think that even the smallest contribution would someday save lives. Summarizing this into a motto was easy Soaring Proud and Ready Soaring can be used in two ways the act of flying higher or to rise up and achieve success Proud because we need an identity and need to project it forward and READY because we typically are going to change our way at the drop of a hat. Either way my four words identify with every airman they take nothing away from the flyers and still indentify the words above your right pocket. Why would any Airman wish not
Still Working Hercs, behind the wire
 
10/18/2010 10:01:53 AM ET
I think Run Write Brief has a nice ring to it.
Dan P., Scott AFB IL
 
10/18/2010 9:23:59 AM ET
I can't believe this doesn't fall under FWA. It's ridiculous that we don't have enough funds for basics but they pour so much into changing uniforms and slogans. I agree we will never have traditions if we keep changing things for marketing purposes. One over all sounded elitist. The other services already hated us for our creed which specifies never leaving an Airman behind not a comrade. P.S. The problem with the other Uno ab alto means from one height but it is mistranslated as One over all the correct Latin for which would be Unus super omnia. Unus super omnia would have been cooler.
SNCO, MD
 
10/18/2010 9:20:48 AM ET
Death from above. Done
Jim, Germany
 
10/18/2010 8:33:13 AM ET
Yet another example of Airmen not supporting leaderships' decision. We tend to get so caught up on small things such as a motto. A motto doesn't define us just as the uniform or our rank structure don't define us the individuals that serve in this military every day supporting leadership leading by example living our CORE VALUES are what define who we are as a Force. Once we internalize those facts then and only then will we be able to be a strong and enduring Force.
SD, Lacklaand
 
10/18/2010 8:00:48 AM ET
Progress is not the enemy of tradition or vice versa. One doesn't have to know anything about the space program to ascertain the difficulty of establishing rooted traditions when a wave of constant change is present. In other words, I don't drink the blue Kool-Aid either if there is such a thing so I call it as I see it been in too long to call it any other way. Nuff said.
T, Southwest Asia
 
10/18/2010 3:18:25 AM ET
Their is a big difference between an enduring new motto and our many transient slogans and themes. I joined during the Aim High recruiting campaign and still think it has a nice ring to it. Merging with Fly-Fight-Win works fine for me although I am not personally a fan of the whole challenge-reply thing. It sounds like church. But seriously... they needed a lead scientist to figure out a new motto, Wow...
TSgt Jason Scott, Yokota AB Japan
 
10/18/2010 12:28:36 AM ET
The new slogan is WEAK. Everything about the Air Force is soft. We need a slogan that can focus on what we are good; not great at Fixing, Flying, and Bombing.
Scot Royal , The Kun
 
10/17/2010 10:51:57 AM ET
Per the original article, it said Airmen have chosen the new Motto. Which Airmen? Obviously the wrong ones. The motto is weak.
TSgt DKA, Washington D.C
 
10/16/2010 1:27:36 AM ET
After 16 years nothing has really changed. Still the same old Air Force... Always changing for change sake.
TSgt Michael Duell, Kabul AFG
 
10/15/2010 7:24:55 PM ET
How about we just keep 'Air Power Space Power AEF'
Somewhere in, Las Vegas
 
10/15/2010 4:30:37 PM ET
It should be ABOVE ALL
Macsimone, So Cal
 
10/15/2010 3:50:03 PM ET
Whatever happened to the Air Force phrase we were all advised to start using a couple of years ago Airpower in lieu of using huah or hoorah
Heavy D, Georgy
 
10/15/2010 2:55:43 PM ET
Yesss Thanks for bring it back, Aim High-Do Something Amazing-Above All HoooRAAAAHHHH
MSgt D McLean, Keeler AFB
 
10/15/2010 12:46:44 PM ET
Did someone get promoted for this thing? This is another example of a search for identity. The Marine Corp, Navy and Army have motto's from the beginning. Why can't the AF do the same?
Ron, Albuquerque
 
10/15/2010 12:14:57 PM ET
UNO ALTO, I believe we'll succeed with our traditional motto once we stop changing it. But it'll never get used if our Airmen don't like it. Aim High...Fly, Fight, Win. Does not have a military sound. It doesn't stike fear into anyone hearing it. It takes too long to complete the phrase. It needs to be quick and decisive and anyone hearing it should get chills up their neck because they know the USAF will rain down -- Death from Above. It needs to be UNO ALTO!
Bull, GAFB Texas
 
10/15/2010 11:29:14 AM ET
I almost think we should give it up. Nothing can compete with the Marine Corp motto, uniforms etc... or how about the Latin version of the best. Change for change's sake is not good. remember K.I.S.S.
MSgt JP, barksdale
 
10/15/2010 11:04:37 AM ET
Like a lot of people have said, I feel that this was a waste of money. For example, hours of work lost by pulling Airmen from their jobs, argueable; but mostly, the TDY costs for all of the people traveling. Oh, and leading scientist? Creating a new motto requires scientific processes? Really, I would really like to know the final total cost of this ordeal.
Hick, UT
 
10/15/2010 10:22:31 AM ET
I think the motto should be changed. The "Aim High" doesn't make sense because we are already in the sky....we shouldn't aim high.....we should fly high-fight-win.
Josh Allen, england
 
10/15/2010 10:10:30 AM ET
@TSgt Trnr... Have you ever considered the fact that supporting leadership means not letting them fail? The AF would be far stronger if we had less Yes Men and more people who say what they think, even if leadership doesn't like the answer. A lot of people on here have expressed negative views on this subject, but I believe that if these people weren't open and honest about what they believe to be hollow words that it would be compromise of their integrity. I would much rather have people like that in the AF, than people who feign enthusiasm because they believe that is the best way to support leadership.
John, FL
 
10/15/2010 9:12:03 AM ET
Exhaustive research aye and even using scientists with PhDs aye. I gather this is the same AF brain trust that brought us TQM years ago followed by numerous changes in uniforms, not least the latest Hap Arnold uniform. It is incredible that we waste so much time and effort on such silly bovine manure indeed with a war going on. Before the CSAF disbands this bunch of merry men maybe they can tell us more precisely just how many angels can dance on the head of a pin
W. Jones, Durham NH
 
10/15/2010 8:37:37 AM ET
Just curious... Said correctly, is it "Aim High dot dot dot Fly, Fight, Win" or "Aim High ellipsis Fly, Fight, Win?"
Heavy D, Georgy
 
10/14/2010 7:49:42 PM ET
Maybe once all the Democrats leave so will all the CHANGE.
Seeing things clearly, AFSUC
 
10/14/2010 5:10:31 PM ET
Why not Bomb it and let the Army sort it out. Put out an announcement on the portal. Come up with a new AF Motto. Get a 3 day pass or similar. Give a 15 day deadline for entry in the contest. 1 person could skim thru the emails from participants and BAM Got 'er Done.
J, CB Pvl.
 
10/14/2010 5:02:31 PM ET
There are nearly 200 responses to this article, almost the amount of input that was sought during the research period. They should have put the word out on Facebook and the entire AF would have responded during duty hours in about a week. The motto seems ok to me but I need reassurance it is sticking around before I get it tattooed on my body.
SNCO, CONUS
 
10/14/2010 4:27:49 PM ET
Another prime example of indecision and waste of money. Ammo troops have used the same motto since before the Air Force and it's always spoken of loadly and proudly. If you ain't Ammo you ain't #@S Funny how a bunch of bomb humpers got it right the first time. Proud to be Air Force and more proud to be Ammo. IYAAYAS
Ammosox, Worldwide
 
10/14/2010 4:24:22 PM ET
Why is it that all the other services have traditions but the Air Force doesn't? If the higher ups would just leave stuff the way it is and stop trying to be better than the last then maybe we would have traditions. What was wrong with Aim High?
D.M., Camp Smith
 
10/14/2010 3:59:15 PM ET
I think it is cheesy...just like half of the other stuff we come up with. Aim High is definitely worn out. And somehow I highly doubt extensive research went into this. As a matter-of-fact if it was as extensive as this last uniform change, it is only a matter of time before the next one appears. Once again the Air Force will be made fun of, and once again we have no culture or history. Couldn't we have just stuck with Uno Ab Alto
Matt, Pennsylvania
 
10/14/2010 1:46:22 PM ET
Another example of continuing AF indecision. AH and FFW were two of five distinct finalists senior leaders had to choose from a couple weeks ago -the others were Air Power Above and Beyond and Wings of Freedom. But rather than choose just one they merged these two and spun this fantastic call and response tale. Please. Hopefully we'll now call it good, like it or not and not waste further time nor resources on this - ever. The lead scientist on the project said it all. I'd like to see his next OPR and PRF. Semper Fi
Check Please, Colo Spgs
 
10/14/2010 10:50:27 AM ET
I am also really taken aback by the sheer level of negativity. Especially the person who said they would not say the Airman's Creed. If everyone put the same focus, energy, and passion into not only their day-to-day job but their overall lives that they have put in the vitrol in this comment section we would have a FAR stronger Air Force. If you wear the uniform it's your duty to support the decisions of our leadership. If you aren't happy with that then I would suggest a career change is probably in your best interest.
TSgt Trnr, San Antonio
 
10/14/2010 10:06:56 AM ET
I guess its time to change the office of the AF Chief of Staff to Warrior and the CMSAF to American Airman. You Know, to remain faithful to our proud heritage. I just hope it doesnt cost as much.
MSgt Z, Lackland
 
10/14/2010 8:36:22 AM ET
I am suprised it does not say Aim High Fit to Fight Win
Almost retired, Tyndall
 
10/14/2010 4:37:36 AM ET
Ladies and Gents, Fly-Fight-Win is the ticket. There's a lot of chaff about the rest of the AF that doesn't fly and what about us chime-ins. Sorry to break the news but we're the AIR FORCE. We Fly-Fight-Win. Everybody has a stake in the mission regardless of AFSC. But the mission is still to FLY. Get your act together and get over it....you're either in it to win it or you're not. Suck it up and hack the mission or get out of the way so a real Airman can make it happen.
D.E. Elliott, Ramstein AB
 
10/14/2010 1:04:56 AM ET
So long as the commercials and literature are awesome, any slogan will work. The day we get Chuck Norris as a spokesperson is the day we rule the world.
A1C select, conus
 
10/14/2010 12:59:00 AM ET
MSgt B Mass stated What ever happend to learning your job and pressing on with the mission? When properly translated he said Aim High . . . Fly-Fight-Win. Ya'll need to get over yourselves
Fred Driver, AZ
 
10/14/2010 12:00:47 AM ET
A couple of thoughts to foster morale: It doesn't matter what slogan or motto you want to use. The Air Force will never truly improve until leadership at the highest levels wakes up and realizes how detrimental it is to make decisions based on the other services' perception of the AF. We spend way too much time trying to make everyone else happy instead of doing what is best to defend our nation and advance the capabilities of the U.S. Air Force. Be proud of who you are and let the haters continue to be jealous. Decisions should always be based on what's best for the unit, Air Force and the United States of America, not on what will get you promoted. Call a Marine colonel a Marine and he will gladly thank you. Call an Air Force colonel an Airman and chances are that he will put you in your place. Why, you ask? Soldiers, Sailors and Marines are not ranks in those services. An Airman is and it does make a difference. Our Nation, Our Freedoms, to defend with our lives
Simple minded SNCO, Arkansas
 
10/13/2010 8:45:41 PM ET
I must admit I completely dislike it. What's with the ... ? It says they took what the airmen thought. I have asked about 2-300 people and no one had any input in this. I think its just a high ranking person trying to get a higher rank. I also believe if even one tax dollar was spent to come up with this, then the US citizens should be concerned. However having stated my opinion, I must. as should you, support the decisions of your leaders and instill this new motto into your subordinates.
C. H. , Over Seas
 
10/13/2010 5:13:30 PM ET
Balz in Kandahar, I'm crackin' up: Two's in on the reflective belt motto idea Reflective belts............so the enemy can see you.... I'm still laughing...
Maverick, Danger Zone
 
10/13/2010 4:33:44 PM ET
I think it's appropriate to mention that the original creative mind that came up with Aim High, Mr. Gil Rosoff, passed away Sunday in North Carolina.
Ray Sarracino, Miami Fla
 
10/13/2010 1:45:56 PM ET
Not sure what to make of this, just that I feel the time and the money spent on this could've been used elsewhere such as better tools and replacement equipment. I've never really cared what our motto is. Each unit has a motto that defines their mission. And to me it's never been about image or mottos or creeds. It's what we do in the field that makes a difference. Turning wrenches, running convoy duty, flying airplanes, serving meals etc. If anything, it's all about one team, one fight, and so long as we remember that, the Air Force will continue to endure and excel.
D.Hawk, Beale AFB
 
10/13/2010 1:29:37 PM ET
I have to agree that no comment is perhaps the most professional consideration you can have for this. The fact of the matter is that change is the only constant. At one point people wore blues every day, then only at official functions, then back to just Mondays. I have been in 8 yrs and have seen so much change and waste of time and money. It's called evolution, people, and believe you me, I have never heard anyone even suggest it was meant to be easy. It just is what it is, so-to-say.
No Name, Hurlburt
 
10/13/2010 1:23:58 PM ET
I have been at RAF Lakenheath in USAFE for 5 years now and running. A few years back there were a couple of programs that were, I think, USAFE-specific. One was a reading program called Combat Wizard. The other was Combat Nighthawk. NCOs and SNCOs patrolled the base on weekends. Those programs are gone now. Around the same time, the AF adopted Combat Fit. Do some sit-ups, push-ups and run around the track with your IPod. After all, that will make you "Combat Fit right Now," our motto. My point: Changing adding and re-defining language may fool the masses but it doesn't fool me or most of you here. Our AF leaders think like giant corporate heads and thus lays the problem. A coffee cup in one hand, a rifle in the other. Colonel R from below, with all due respect sir, this isn't whining. I give a damn enough to want to fix the mentality. I served in the Marine Corps and did some of my IRR time in the Army National Guard. Perhaps I could be a subject matter expert on heritag
D2, RAFL
 
10/13/2010 8:02:48 AM ET
As I ponder what to say, perhaps the best comment on this new motto is: No Comment.
Lt Col Steve Hill, Ramstein AB Germany
 
10/13/2010 7:37:09 AM ET
What a joke, just like the Airman's Creed. The changes I have seen in my 21 years of service are overwhelming and disturbing at the same time. What ever happend to learning your job and pressing on with the mission? Why do you need propaganda slogans to accomplish this? I say go sell it to someone else because I'm not listening.
MSgt B, Mass
 
10/12/2010 7:33:19 PM ET
I think the motto should have either stayed Aim High or, if a change was needed, to pick either Fly Fight Win or Above and Beyond. The single motto sounds better than a double motto.
David Underwood, Joint Base Pearl Harbor-Hickam
 
10/12/2010 7:22:26 PM ET
Kill People and Break Their Things, Of course while Aiming High. Good reads.
Hanko, Las Vegas
 
10/12/2010 5:54:38 PM ET
No venom here, just common sense... If I'm reading the article correctly, this new motto was intended to be representative of what the Airmen wanted. If I'm reading these responses correctly, somebody dropped that ball. I could conduct an AF-wide survey right here on this website for free and come up with a more accurate idea of what people in the AF actually think. Where's AFSO21 when you need it?
tr, ok
 
10/12/2010 4:02:24 PM ET
All this venom and negativity really confuses me. Is this really so terrible? I don't know about you folks but I don't need a motto to work hard and feel pride in what I do. And in the rare event I find myself in real harm's way or in captivity, I will lean on the sentiments of the Code of Conduct for strength. But if they were going to pick a motto anyway, they could have done much worse. Using easily the most recognizable and enduring of our many recruiting pitches and combining it with a universally applicable saying is pretty decent in my opinion. Those with desk jobs who question the applicability of "Fly, Fight and Win" need to remember who they are working for and what they are working towards. Ultimately we are the Air Force and it IS all about flying, fighting and winning. Anyone with a desk job still contributes to that bottom line. Did we need a new motto? No. Is this one terrible? No. Why all the negativity?
The Rev, Hawaii
 
10/12/2010 4:00:36 PM ET
What a joke. One more thing that I will refuse to say, just like the AF creed. And thanks for spending the money wisely. I could have used it for a bench stock fill but will have to wait till we get some funds.
TSgt 5 years left, Crotch
 
10/12/2010 3:05:29 PM ET
Continued... We are all part of the same joint team. We all bring different capabilities. You don't need a motto or slogan to help remind you of that. All you need is the Airmen's sense of pride in knowing that you've done your full duty to the best of your ability. If you do that the rest will take care of itself. Tradition comes from within. Who cares what the other services think At the end of the day what matters is the reality of the mission--whatever your part in that mission is the rest is rhetoric. So get back to work. We have a war to win.
Maj J, USAF at large
 
10/12/2010 2:55:24 PM ET
I would like to imagine that as a group of Airmen, we could all show a little more respect for one another. Please consider that your tone reflects not only upon yourself but upon all of us in the AF. Therefore it is no more appropriate for me to belittle an Airman's TIG than it is for me to tell a LtCol that he needs to take his own advice about leadership. But enought about that.... At the end of the day what difference does this motto make? Asking questions to save lives is one thing but know your audience and pick your battles wisely. We are all still here to do what we swore to do and we should all be striving to do it in the best manner possible. No motto will affect that basic truth. The Marines can have their Semper Fi. I'm sure it provides great consolation when they're suffering out in the elements. Bottom line you are only as embarrassed as your own insecurities allow you to be. We are all part of the same joint team. We all bring different capabilities.
Maj J, USAF at large
 
10/12/2010 12:55:21 PM ET
It pleases me to see so many people who are passionate enough about the Air Force to stand up and voice their opinion. Of course if we all put our REAL names we could expect an Arty 15 or LOR. I am hopeful for the future of the Air Force because the overwhelming majority of commentators here -- enlisted and officer, assuming they are those ranks from their monikers -- aren't drinking the Kool-Aid coming out of the Pentagon. And for those on here who tout the company line, it's the people who stand up and ask the simple question "why?" that will save lives in the end, a true definition of a wingman. That versus some of you who may be more apt to follow your commander around aimlessly waiting for a handout in return, like a king throwing a peasant a gold coin.
TacAirlifter, Colorado Springs CO
 
10/12/2010 12:22:06 PM ET
The circle is now complete. When I left you last I was just the learner. Now I am the Master
Thankfully Retired, USAFA
 
10/12/2010 12:20:48 PM ET
Makes sense we would need a scientist to come up with our slogan. Ten years ago we needed a commercial identity firm to give us our official AF symbol. We have all the traditions focus groups and money can buy. Embrace it.
Bubba, VAFB
 
10/12/2010 11:59:48 AM ET
Well it could have been "Aim High...Check Six" or "Aim High...Sierra Hotel." Another moniker from the fighter pilot mafia. At least it wasn't "Aim High...So to Speak."
R, CONUS
 
10/12/2010 11:44:01 AM ET
Really The DoD can send out a survey about Don't ask Don't tell. But the AF feels the opinion of 250 members is enough to warrant this slogan?
B, Andrews AFB MD
 
10/12/2010 11:43:56 AM ET
As a Marine and an Airman I find it interesting that the Air Force continuously redefines itself on paper. It's still and always has been since its birth in 1947 the finest Air Force in the world. I never understood all this emphasis on change for appearance sake. In the long run it's just another paper drill. Doesn't change who we are. Semper Fi Aim High
jeff, WY
 
10/12/2010 11:28:17 AM ET
Theres a fantastic opportunity with this new slogan that everyone seems to be missing. The acronym AHFFW can be used in a manner similar to the Armys 'HUA'. With all positive responses enthusiastic cheers and attitude checks we can sound off with a loud and thunderous 'Aw...FOO
SM, NM
 
10/12/2010 10:01:21 AM ET
Reaching back to a worn out slogan and adding something that is such a cheesy add on. Come on, who really has the time to think these things up? I had never seen anything about asking for input on a slogan. Be cautious. The Air Force emblem is next on the hit list to change.
Gary, Rocky MountNC
 
10/12/2010 9:32:23 AM ET
The only true tradition left in the Air Force is basic training. God forbid they contract that out.
T, Tinker AFB
 
10/12/2010 8:46:38 AM ET
Why was so much of the article spent convincing us that this was researched and that so much effort was made for our buy-in? If it was something needed and wanted, why didn't it come from the field? After 21 years, it is harder to see where we're headed. Our uniforms still don't match, we change changes and then try and pass them off as tradition. I love my Air Force but I am frustrated.
MSgt, Lackland AFB
 
10/12/2010 6:36:05 AM ET
As CMSAF Parish told a group of us while attending NCO Leadership School, the only thing that has not changed is the Air Force seal. While change is good, there will be a time when updating logos and slogan needs to stop.
Kelley Smith MSgt Retired, Garmisch-Partenkirchen Germany
 
10/12/2010 5:39:33 AM ET
Remember everyone, this is our version of Semper Fi.
Travis, Baltimore
 
10/12/2010 2:10:13 AM ET
I spent 23 years of my life in the Air Force and wouldn't change a thing. If a motto helps people understand what is trying to be said GREAT. My pride will never fall and I always reccomend the Air Force to all. Keep up the good work If negativity is all you have maybe you should try the private sector. It's really rough out here I envy you all. Fly high keep your powder dry and your head down
Wes Burt RET MSgt, Tacoma WA.
 
10/11/2010 11:38:52 PM ET
I think this motto is pretty cool. My only problem is with the AF using words like enduring and tradition. In my 23 years TIS, the AF has proven to me that we have no tradition and nothing ever endures. This motto, like our slogans, creeds, clapping to songs, uniforms, etc, will again change in due time.
Maj, Incirlik
 
10/11/2010 11:38:46 PM ET
This is great if you fly planes, but most people in the AF are not fliers. Sure we support that mission but we need something that speaks a universal language. This motto has two references to flying, doubling the speration between the flying world of the AF and the ones who work the 730-430 at their desk.
Capt M, Yokota AB
 
10/11/2010 4:34:13 PM ET
For all you people wondering where all this negativity is coming from, you obviously aren't listening. Once again, supid waste of time. Having a motto is fine but that's not what unites us, especially when it's a lame one, just like the ABUs that supposedly got tested and approved by all airmen including battlefield airmen. EPIC FAIL...leadership disregarded the input and real world issues airmen out there are faced with. But hey, it looks pretty and makes me feel all warm and fuzzy. Joke of the services...only lasting tradition.
SSgt George, Lackland
 
10/11/2010 4:25:54 PM ET
This is regarding comments about Aim High. That was not the AF motto when you came in ... that was a recruiting slogan meant to attract recruiting age youth. That's where the BIG misunderstanding is. People don't realize the difference. A few years back many Army personnel were up in arms when their recruiting slogan became Army of One. Again that wasn't a motto for those already in the Army, it was a slogan to appeal to Gen Y and Gen Millenium youth to recruit them in the Army.The official Army motto is This we'll defend. That's not going to change...it's enduring. Unfortunately AF leadership missed the mark in creating something meaningful like that. But we'll salute smartly and press on...
Capt G in AZ, Arizona
 
10/11/2010 12:48:44 PM ET
I can see it now. Standing in formation someone says Aim High and everyone will have to mindlessly chant Fly Fight Win in response. Then we can all drone on with the Airman's Creed and wrap it up with the Air Force Song. It looks like the Air Force Uniform Board had a hand in the process......
D Conrad, NM
 
10/11/2010 11:55:08 AM ET
NEED A MOTTO? Get it from the grassroots. Find the charismatic leaders regardless of rank who are deployed downrange and see what they come up with. Let them create it and use it within their own unit. I guarantee that what they use will serve our service proud and not embarrass us before the other services. You can't grow meaning and heritage in a lab...it has to come from where we do business. NEED A MOTTO!
O-1E, Vance AFB OK
 
10/11/2010 5:53:05 AM ET
Wingmen, this is great news. Together let's embrace it. Why? For the reason mentioned below by our Chief Master Sergeant of the Air Force Chief Roy. Summed up: Tradition. A few weeks ago I was briefly chatting about this with a fellow long time Airman. I think we both agreed why not "Aim High" as our motto. Well Aim High it is. It was Aim High when I came in the Air Force over 24 years ago and I'm glad we are keeping the heritage. The addition of Fly, Fight, Win works well too as we together, the world's greatest air force, dominate in Air Space and Cyberspace Aim High...Fly Fight Win!
Lt Col W.E. Gene Mattingly, RAF Mildenhall
 
10/11/2010 4:02:58 AM ET
Wow! I read the article and thought what a great fusion of a little bit of Air Force history and the transformation of where we are going. Then I read the comments. I have to say that the negativity is disgusting. I'm pretty sure that many of you take that negativity into your workcenters and it spreads like wildfire. Attitudes are contagious and negativity breeds. Whether you like it or not the AF has stepped into a new direction and is taking a piece of history with it. Open your minds, find out the reason behind the change and do something with it. Remember, those new Airmen graduating basic training or commissioning right now will only know this slogan. Are you going to squash their pride when the report in and show them your negativity?
MSgt E, RAFL
 
10/10/2010 5:41:42 PM ET
Seems to me our motto has always been tied to the contemporary recruiting pitch. Just off memory we've used 'a great place to start' then 'a great way of life' 'no one comes close' ' cross into the blue' and a few others I probably can't recall. Change is the only constant right. Something a leader learns early is the idea that you can't please all the people all the time. We've put such an effort into getting inputs and decision feedback from subordinates that over time the collective force has confused empowerment with entitlement. Just do your job. Yes they probably should have socialized this change better. Get over it.
Scott, Seattle
 
10/10/2010 12:46:16 PM ET
Why doesn't the new motto mention something about reflective belts?
Balz, kandahar
 
10/10/2010 10:23:35 AM ET
We know our history, we know our heritage. We are tired of things like this trying to add to it. Our heritage is as a fighting force that has always held air superiority. As a fighting force that has never let its country down. Why can't we just just embrace that?
CR, Florida
 
10/9/2010 7:11:02 PM ET
WOW. I think I heard it best at an AF Medical Logistics Symposium a few years ago when a couple of Army and Navy guys were briefing the entire group of mostly AF on the last day. They started out by saying something to the effect that the Army and Navy have traditions and the Air Force has...habits. That about sums it up. I think that we need to stick with Air Force tradition and contract it out. I'll proudly step up and come up with the next motto/slogan/creed. The AF can pay me a million or two dollars and I can travel around the world with the Tops in Blue and talk to everyone I can. Then after my year I can crunch the numbers as I see fit and come up with some good Power Point presentations to justify the new slogan. Seriously, keep it simple...AIM HIGH. Period. If you want to add the battle cry at the end then have at it but just don't make it part of the official motto.
Jeffrey D. Gatton MSgt Ret, Burkburnett TX
 
10/9/2010 11:22:18 AM ET
Good motto for the guys and gals who are carrying bombs and bullets. How about the rest of the Air Force?
DonaldM, Lafayette LA
 
10/9/2010 10:41:22 AM ET
This is interesting reading and feedback. Aim High...Fly-Fight-Win
A Candid Chief, Location undisclosed
 
10/9/2010 9:15:34 AM ET
Just awful. I really wanted something that integrated not only our Air Force heritage but also included our new found love affair and over-emphasis on PT. I'm trying not to get too upset about all this though, as we all know that we will just have new a motto, a new slogan, a new war cry, and a new PT program in a year or two anyway. Nothing matters anymore. Just be sure you pass your PT test and your pretty much untouchable in todays AF.
MB, Germany
 
10/9/2010 3:36:18 AM ET
Those of you who are tired of being ridiculed by other branches should do something about it. Why don't you step up and be something to make them think otherwise. Have some pride in your service or get or join one of the other branches and see how good you have it in the AF. Most of you are whiney lazy little punks. Stop crying about everything in the world. Maybe leadership should stop wasting their time asking you anything at all because there is no way to make you happy. You're going to complain no matter what. That is all most of you write on here. No matter what topic it is you just want to hate on the AF. Who gives a crap what the motto is. A couple little words do not define who I am or what I do. I dont care what words they are. Chaz, that was funny as heck.
SSgt TC, Hill AFB
 
10/9/2010 2:35:49 AM ET
The only true motto is a Latin motto. Anything less is merely a slogan.Cuiusvis hominis est errare nullius nisi insipientis in errore perseverare. Google it.
Slobbericus, Anytown USA
 
10/8/2010 11:52:36 PM ET
These mottos are getting out of control. Could we please just focus on the mission
Tip of Spear, SE Asia
 
10/8/2010 11:41:26 PM ET
Relax everyone. If you're not happy with this one you can be on the board in two years when they pick the next motto.
Jason, Pentagon
 
10/8/2010 11:37:00 PM ET
I think the problem is that the Air Force has blurred the lines between a motto and a recruiting slogan. The Marines have Semper Fi as a motto but several recruiting slogans. Big difference. Take note.
Chris, Colorado
 
10/8/2010 10:48:07 PM ET
We, the AF, have an identy problem. From PT to new uniforms to a new slogan, I feel like our senior leaders don't even know who we are anymore. We need to quit trying to show face to the other branches and be who we are, not what they think we should be. We need some old school Chiefs and Colonels to man up and stop this madness. To senior leadership: you need to read these comments and understand were calling your baby ugly. You should treat this as your feedback. I couldn't do your job but If I was in your place I would have never let this pass...
Fustrated at leadership, Lacland
 
10/8/2010 9:11:43 PM ET
It seems that once again our 'leaders' are simply looking for braggin' rights on who had the 'best changes' during their tenure. Pretty soon we'll have a new CSAF, CMSAF and a new uniform. And we'll probably get a new 'slogan' in 5 years. I wonder how many different slogans I can collect. I'm already on 3 completely different uniforms and untold numbers of 'incremental updates' to those uniforms. Let's stop trying to impress the corporate world and get back to killing people and breaking their things.
SSgt Jaded, on my way back
 
10/8/2010 8:03:55 PM ET
The Future is Our Heritage
Orpheus, Planet Cannon
 
10/8/2010 7:10:21 PM ET
The Army only knows 'Army Strong' and 'Aim High'. I joined the AF in 2001 and it was Aim High then. Fly Fight Win, How about Wingman Leader Warrior...The Aiman's creed is fun I like Air Power or Infinity and Beyond Ha
Kehle, Utah
 
10/8/2010 6:54:14 PM ET
It took the Marine Corps more than a hundred years to settle on Semper Fi. Give the Air Force some time and meanwhile, let's take care of our people and get the mission done.
PB, US
 
10/8/2010 6:23:57 PM ET
No MD of Texas I'm not embarrassed collecting my paycheck because I work hard for it. I wonder how hard the people who came up with this motto worked for their paycheck. That is the most embarrassing thing people were paid to come up with this and probably paid more than any of us.
MSgt. John, Montgomery AL
 
10/8/2010 5:42:25 PM ET
I think it is safe to say just about any ceremony or tradition in some form has been altered by past leaders in any military branch.However that does not change the fact that the Navy's birthday is Oct. 13 1775 or that the Air Force was born on Sept. 18 1947. Change is inevitable. Without change we wouldn't have an Air Force. Without change we wouldn't have the planes or technology we have now to train our pilots to fly or Airman to support any mission. Without change as a female Airman I would not be serving in the Air Force today. We stand for Integrity First. A true Airman does right even if no one is looking. We stand for Service Before Self. Airmen go to war knowing they might not come back to loved ones. We stand for Excellence in All We Do. Airmen Aim High. We Fly with excellence We Fight with excellence and We Win with excellence. Just because we change a motto doesn't mean we are changing the history. I like to think of it as embracing the future
AOK, Sheppard
 
10/8/2010 5:37:04 PM ET
Just because we change a motto doesn't mean we are changing the history. I like to think of it as embracing the future.
AOK, Sheppard
 
10/8/2010 4:48:16 PM ET
The motto certainly has its weak points. But I'm more concerned about the NCOs and officers who are embarrassed by their service. I'm wondering if you're too embarrassed to collect your paycheck Probably not...
MD, Texas
 
10/8/2010 4:21:57 PM ET
I don't know about you all but I voted for one of the better latin slogans. Truley disappointed about the flashback slogan. YAWN
SSgt H from Lackland, Lackland AFB
 
10/8/2010 4:11:23 PM ET
Embarrassing.I like what was pointed out before - Uno Ab Alto or One Over All. That I can get behind. PS Guys this is for the official branch motto not the new recruiting slogan.It's supposed to be our Semper Fidelis. Heh. Yeah.
CSAR FE, Desert Country
 
10/8/2010 2:51:18 PM ET
What's the motto I don't know. What's the motto with you
A. Jackson, Keesler AFB MS
 
10/8/2010 2:35:57 PM ET
Chaz nice - I have been in the Air Force eight years as you point out this is the 5th motto in that timespan. At least changing the motto doesn't cost me like every time we change the uniform.
Capt. C, CT
 
10/8/2010 2:31:50 PM ET
Push the Limit. Aim High. I like it Steve.
Steve, Offutt
 
10/8/2010 1:42:01 PM ET
This is why the Air Force has had identity problems with the other services. We don't have a long-term established tradition because we feel the need to re-invent ourselves every 5 years or so. We change uniforms emblems and mottos. We can't be content with being the best air force in the world we have to take on space and cyberspace. The Navy and Marines have a long proud tradition because they know who they are and are proud of it. The Army is secure with their position as the finest ground force in the world. Why can't the Air Force be content Some would say it shows a continued evolution of the Air Force others could argue it comes from an inferiority complex unwarranted compared to the other branches. Pick a tradition and stick with it proudly
Capt M ret, Albuquerque
 
10/8/2010 1:00:46 PM ET
Got to love the new motto. Our leaders are pretty smartz. Why don't we add onto it. It can beAir Power...Fly Fight and win in Air Space and Cyber Space while being Fit to Fight.UGGHHH... Give me a break. Our leaders need to wake up.
John P., TX
 
10/8/2010 11:56:16 AM ET
You've all forgotten the other AF tradition of periodically kicking out large numbers of talented Airmen.
Civ-Select X, TX
 
10/8/2010 11:51:40 AM ET
No Colonel R we did NOT all have ample opportunity to share thoughts and ideas on this subject. I'm very well informed and this is the first I've seen of a survey to change our slogan. And as far as encouraging us to all step up and be leaders one of the things our enlisted and commissioning programs teach us is that part of being a leader is knowing when to listen. The force is speaking as well as ranting and raving and it seems NO ONE is listening. If leadership cares they need to spend less time on perpetuating bull like bad uniforms mottos PTUs and green boots come down to our little minion level and listen to us and skip the appearance of I'm senior and I know what's best so buzz off attitude. We ARE proud of our service sir we want to continue to be proud of our service that's why we speak and rant and rave. Our senior leaders are good men and women but we perceive that they aren't really listening and hearing. As far as a new motto just pick SOMETHING and leave it
DMPI, Bolling AFB DC
 
10/8/2010 11:45:30 AM ET
To Colonel R Understand your point, I was stationed with the Army in AFG. Some leaders care. But most don't. I have stepped up and been a leader. And I'm getting out. Not by choice but by Force Management. I'm a number on a spreadsheet.
Capt B, FL
 
10/8/2010 11:42:54 AM ET
I think the motto is ok but Joe from Texas makes a good point. We change and twist things around and then call it tradition. That is not tradition. We can learn from the marines on this one.
Plackland, Lackland afb
 
10/8/2010 11:20:54 AM ET
Yet another example of government waste.
Bill, Texas
 
10/8/2010 11:20:11 AM ET
Hey Colonel R they spent money trying to find out what the airmen want. Seems to me that the majority DIDN''T want. Complete waste of time and money. And I am a leader sir. I just happen to not agree with the constant stream of foolish decisions and changes coming from above. I suggest respectfully that you take some of your own advice to heart. Be a leader sir and start listening to your fellow airmen.
SSgt, Standing proud next to Colonel R
 
10/8/2010 11:08:47 AM ET
Hey Butterfield were you one of the 300 that chose this motto TSgt Bagram summed it up well. We will never be taken seriously if we keep letting these small panels of Airmen guide senior leader decisions. I am all for giving the Airmen a say, but this motto is an example of how leaving it up to a bunch of different Airmen from an amalgamation of career fields will guide you to the wrong answer. Bottom Line This motto ain't it. Fix it before we all suffer. Maybe stick a bunch of Marines or CCTPJCWX in a room and let them pick our motto. Maybe that way it will come from a warrior's heat and not sound comical.
III, US
 
10/8/2010 11:05:29 AM ET
Change the motto
God, Heaven
 
10/8/2010 10:29:37 AM ET
Looking to Aim High, I Crossed into the Blue to Do Something Amazing hoping to soar Above All so that No one could Come Close - but now ... well I'm just tired.
Chaz, Boston Mass.
 
10/8/2010 10:15:05 AM ET
My goodness. Whine, whine, whine. Whine when they don't ask for input. Whine when they do. Whine when you say you don't know the motto. Whine when they try to explain how they came up with one. So ok, they spent some money trying to find out what the airmen want. They combined heritage with something we all can identify with. The Air Force has a strong heritage for taking care of its people -- just ask the Army guys about lodging. meals. MWR facilities. We need to sometimes see that it is important to spend a little time and money and see where the airmen stand. Sure, only some bases got visited. But there were surveys that went out AF-wide, lots of press about it etc. You had ample opportunity to share your thoughts and ideas. Leadership cares. Quit badmouthing leadership and step up and be a leader yourself -- at all ranks. Embrace it and be proud of your service. Or get out. Go see what kind of job you can get and how much they care about what you want. Aim High...Fly, Fight
Colonel R , Alabama
 
10/8/2010 10:13:31 AM ET
Aim High. Short and sweet the "fly fight win" portion needs to be removed. The AF does have a tradition: it can't stick with a mottor or a creed. Bring back the NCO creed
Dan, Co
 
10/8/2010 10:10:36 AM ET
Well I can see the disappointment with this new motto. I've said it aloud several times and it just doesn't roll off the tongue quite nicely. Then again I do have beef with the Fly Fight Win. How does this truly encompass all AF career fields? Not all of us fly or fight. I believe a more appropriate motto that encompasses everything we do would be Push the Limit. Aim High.
Steve, Tampa
 
10/8/2010 9:55:37 AM ET
Seriously Billy Mitchell just threw up . I can think of 100 other things these 250 people could have done with their time. Well done USAF. Here is a another motto INITIATIVE AGGRESSION AIR DISCIPLINE
Cujo F16, Pentagon
 
10/8/2010 9:47:41 AM ET
Excellent. Goes to show that once again there is disconnect between 'leadership' and those with boots on the ground turning wrenches filing papers serving our food patrolling our installations...eh you get the point.Why didn't we just adopt Army Strong?
Dirty, CONUS
 
10/8/2010 9:44:36 AM ET
Hey Derek at EAFB what does the length of his enlistment have to do with a completely valid comment? Anyway taking our old slogan and combining it with part of the Airmen's Creed...not much else to say there.
Jimmy, Some AFB US
 
10/8/2010 9:34:49 AM ET
Wow. I can't believe all the negativity and cynicism. Maybe our leaders spent the time and money because they wanted a motto we could identify with. Does it matter that its similar to what we had in the past? That just proves that it is the right motto. Perhaps we should realize that as Airmen each one of us is responsible for the effectiveness and morale of our unit. If we didn't spend so much time complaining and instead took pride in being a member of the USAF maybe those at the top wouldn't feel the need to come up with slogans or campaigns to improve our esprit de corps but thats just my opinion.
EJR, FL
 
10/8/2010 9:33:52 AM ET
nice... did this come from a bunch of middle school cheerleaders
NA, TX
 
10/8/2010 9:24:53 AM ET
Alright Cool. Now I'm the first positive comment on here. Aim High you negative people
TSgt Hahn, Charlotte MEPS
 
10/8/2010 9:16:13 AM ET
What? Why? The Air Force needs to stop trying to rebrand its image. It needs to stop paying marketing companies millions to come up new mottos. The commercials are great and I bet are effective recruitment tools but the motto changes are ridiculous. The Air Force should have never gotten rid of Aim High and should go back to it alone.
J-, SA TX
 
10/8/2010 9:15:29 AM ET
It should be Semper Fly. Because we always fly.
Alex, WPAFB
 
10/8/2010 9:13:54 AM ET
I have to agree with the rest of the folks that have commented. You know here in Arkansas we have a little saying that goes If it ain't broke.... You guys know the rest. I agree that this motto is certainly very ugly and doesn't have any type of flow to it at all. If that's the best that was presented at CORONA then I can only imagine what else was out floating around. New motto epic fail.
TSgt JT, The Rock
 
10/8/2010 9:01:48 AM ET
There's a comment above about an 80's flashback. That flashback may not be such a bad thing. Our AF vision was clear, our leaders took care of us young ones and we were efficient at our AFS's. While I personally don't like the new slogan what I don't like even more are the people who are bad mouthing it here and who don't even have the stones to sign their whole name to their comment.If you're going to whine about something at least stand up and be counted. Don't hide behind a moniker.
Paul Walmsley, Wichita Falls TX.
 
10/8/2010 8:53:34 AM ET
Horrible
Erin, TX
 
10/8/2010 8:36:45 AM ET
I like this new motto The fusion of the two time-tested heritage slogans bring a powerful synergy to our new motto. Doubters be damned... this is one that will stand the test of time proudly taking its place alongside such steadfast stalwarts as This We'll Defend and Semper Fidelis in the decades and centuries ahead...I applaud our leaders for taking this bold step in forging our future's heritage.AIM HIGH ... FLY-FIGHT-WIN
Xavier, NV
 
10/8/2010 7:56:58 AM ET
For those of us that are old school, it's a I told you so moment. Now we need to change the following. It's the chow hall not the DFAC and how about this I go to the Gym not the fitness center and don't forget this our Airmen live in the barracks not the dorm. Aim High Fly Fight and Win. It's about time. Old School and proud of it.
Robert Bove CMSgt Ret, Aliquippa Pa
 
10/8/2010 7:31:56 AM ET
If someone got paid to come up with this, I want my money back.
Monty Wood, Vance AFB OK
 
10/8/2010 6:31:44 AM ET
I can appreciate the basis for such research getting into what it is to be an Airman and whatnot but all these commenters have very valid points. In my eyes it almost seems that some higher officers simply want to get a good EPR bullet in an attempt to leave Their mark on the Air Force. The time effort and money used seems to be a gross misallocation and the concerns should have been placed in better areas of interest.
SrA Jedrek, Incirlik
 
10/8/2010 4:23:25 AM ET
Dear Air Force, can you PLEASE stop embarrassing us in front of the other services? Kisses, your forward-deployed Airmen.
TSgt, Bagram
 
10/8/2010 4:13:12 AM ET
Traditions We don't do that in the Air Force. I was upset when they replace the Hap Arnold Star. PS Good thing I retired before they forced a fourth uniform on me.
TC, Germany
 
10/8/2010 3:54:09 AM ET
Here's an enduring motto. Embrace the change
TSgt Butterfield, Iraq
 
10/8/2010 3:49:03 AM ET
This motto is reason No. 101 that I will not be renewing my contract with the government. I'm part of a family that's made up of Soldiers Sailors and Marines. I'm the only Airman and I was hoping at some point the Air Force would stop doing things that completely embarrass me. Now I truly understand why my cousins and siblings constantly ridicule my service.
Sam, Georgia
 
10/8/2010 2:46:46 AM ET
Umm... they needed a lead scientist to figure out a new motto I'm lost for words...
TSgt Scott, Yokota AB Japan
 
10/8/2010 2:41:03 AM ET
I remember when they came out with the smurf uniform and leadership wore it and visited various bases and reported back on the horrible reception it had received and they went back to the drawing board... I have a faint hope that this motto business will be kinda like that.
Arnie, MD
 
10/8/2010 2:23:20 AM ET
I am so embarrassed. I gave up a long time ago defending the AF with the other services. I just sit there and take the jokes. There is no defense we ask for it. The contents of this article is further proof of this
MSgt. John, Montgomery AL
 
10/8/2010 1:59:51 AM ET
I don't think it's that bad after all compromise is in these days. And if they picked only one the supporting delegation for the other would whine until 2 or so years from now they'd decide they have to go through the whole process again. The call and response idea is also a nice touch that makes the AF seem a little less corporate. How many shout BLUE-RAH to counter the Army's HOORAH
Sgt B, near Ramstein
 
10/8/2010 1:19:12 AM ET
What? We changed it from Aim High? When? Seriously the changes have to stop. There was nothing wrong with Aim High and combining the two just doesn't flow.
K, ROK
 
10/8/2010 12:38:14 AM ET
I find it embarrassing that they spent all that time and money only to reuse an old recruiting slogan and tack on something taken directly out of our Creed.
SrA M. Arvin, Alaska
 
10/8/2010 12:30:04 AM ET
What was wrong with Above All? This motto is stupid it doesn't even look aesthtic Aim High...Fly-Fight-Win Looks ugly on paper.Army Army Strong Marines The Few The Proud.Navy A Global Force for Good and then the Air Force...Aim High...Fly-Fight-Win....Seriously
Ethan, ID
 
10/7/2010 11:22:44 PM ET
Embarrassing.
C. , Colorado
 
10/7/2010 11:14:33 PM ET
How original is this? Good work guys I hope to be wearing olive drab when this kicks in since were heading for a 1980 flashback. Nice job on the total failure to produce something interesting or at a minimum, new.
TSgt S Picka, MDL
 
10/7/2010 10:49:56 PM ET
MISSION FAIL. So the generals tried to combine two great mottos and came up with this This is like a jackalope someone tried to combine two great things and ended up with a strange monstrosity. Should have been AIM HIGH.
- Capt G. , Texas
 
10/7/2010 10:27:01 PM ET
It will be enduring...until we change it next year.
- Capt G., Texas
 
10/7/2010 10:16:39 PM ET
This is ridiculous. I'm sure it'll help out with the war effort.
PO, US
 
10/7/2010 9:28:51 PM ET
AF Leadership has one again established that they are so far removed from reality. All the money spent and time wasted to come up with something like this. I love the Air Force but the things that our unelected officials decided continue to smear our service in the sake of heritage.
Jason, Scott AFB
 
10/7/2010 8:15:00 PM ET
I agree with you guys this was a needless waste of time and money. When will leadership learn to listen to the masses. Oh yeah I forgot that will never happen. Here's to another embarrassing change to the Air Force.
M.R., California
 
10/7/2010 7:55:26 PM ET
Yet another embarrassing moment for the USAF. Lots of wasted time and money. I can't imagine that anyone from the Battlefield Airmen AFSC's had any input on this So will this Motto actually be our motto or will it be the recruiting slogan as well? What happened to the unofficial Uno Ab Alto. I cannot figure out how squadrons wings etc etc can come up with tougher better sounding mottos but this is what we get for the entire Air Force
DR, New Mexico
 
10/7/2010 7:49:15 PM ET
Does this really surprise anyone As the war rages on in Afghanistan and winds down in Iraq leadership is more concerned about a catchy phrase another PT uniform change and pants size. I am embarrassed for us. Thanks leadership for wasting money better spent on supporting the war fighters.
TG, Right Here
 
10/7/2010 7:45:36 PM ET
Aim High was perfect all by itself. It embodied what we do and how we do it perfectly. Thank you big blue for over-complicating it and getting it wrong you didn't let me down.
Bob, Charleston AFB
 
10/7/2010 7:32:18 PM ET
What an embarrassment. All this time effort and money and they still couldn't get it right. Here goes another opportunity to get it right. But as the saying goes There's always a silver lining behind every dark cloud - I know in about 6 months they'll start another program or survey to change it again.
John Bull, Offutt AFB
 
10/7/2010 7:29:18 PM ET
Another swing and a miss.
SSgt P, Texas
 
10/7/2010 7:14:10 PM ET
No SrA... the plan's just to backdate it to the very beginning of your enlistment... so that's what 4 years
Derek, EAFB
 
10/7/2010 7:14:07 PM ET
Wow they interviewed 250 whole airmen to decide this. What a joke. Again the AF shows why the other services ridicule us constantly. We can't leave anything alone.
Jeremy, Germany
 
10/7/2010 7:00:58 PM ET
The Air Force is the youngest of the 4 branches of service. As long as we continue to make changes to things that were never broke we will never have a true and lasting identity.
JMJ, Northern VA
 
10/7/2010 6:46:29 PM ET
Vaguely familiar says it all sounds good. NOW LEAVE IT ALONE No more committees surveys or panels. You want a goal Mandate it for a 100 years and voila you'll have a tradition
Rich B., SATX
 
10/7/2010 6:40:13 PM ET
With so many more important events going on in the world like Afghanistan perhaps... can we stop making change for the sake of change I have never run in to anyone in my 13 years that said You know I like the Air Force but we REALLY need a cheezy motto. We just want to do our jobs and not have things like a motto and Airmen's Creed shoved down our throats.
TSgt Greedo, Lackland
 
10/7/2010 5:02:56 PM ET
All this time money and research...and they still couldn't make up their minds I was excited when I thought Aim High would be picked. Now I'm just embarrassed. By not picking one I think you're doing a disservice to fans of both mottos.
AC, San Antonio
 
10/7/2010 5:02:35 PM ET
I am both shocked and offended that it took a Ph.D. and meetings with nearly 250 Airmen to come up with something we already had and yet somehow managed to make worse in the process. Why must the Air Force always make changes for the sake of change We need to pull a page from the Marine Corps and stick with something that works.
Joe, Texas
 
10/7/2010 4:32:11 PM ET
Will we be backdating this as well to appear it's been in place since the very beginning like we did with the Airman's Creed
SrA M. Uddeh, ROK
 
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