Toolkit for Reaching Colleges and Universities
The Toolkit for Reaching Colleges and Universities is designed to help administrators at colleges and universities communicate the benefits of census participation and the unique ways in which students can be counted. Below are descriptions and suggested uses of all available resources associated with the toolkit. Depending on your needs, you may follow instructions to download and print individual documents, or you can download the complete toolkit with all components (ZIP 66.1 MB).
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Supporting Materials
| Document | Description | Format | Language/Audience |
|---|---|---|---|
 |
Toolkit Overview This toolkit is intended as a resource for college and university administrators. This document contains details about the specific resources available to support your efforts in raising awareness of, encouraging participation in and answering questions about the 2010 Census. |
PDF 7.9 MB Size: Letter  8.5" x 11" |
English |
 |
2010 Census Fact Sheet for Colleges and Universities This fact sheet provides general information about the 2010 Census and explains how college and university students are counted. |
PDF 1.8 MB Size: Letter 8.5" x 11" |
English |
 |
2010 Census Fact Sheet for the General Public This fact sheet outlines basic facts about the census and the many uses and benefits of census data. |
PDF 969.5 KB Size: Letter 8.5" x 11" |
English |
 |
Partnership Announcement News Release Announce your partnership with the Census Bureau to external audiences by posting this news release on the wire or sending it to key media who cover your college/university and community. |
DOC 827.5 KB Size: Letter 8.5" x 11" |
English |
 |
Partnership Announcement Letter Announce your partnership with the Census Bureau to internal audiences by sending this information on your letterhead or as an e-mail |
DOC 827 KB Size: Letter 8.5" x 11" |
English |
 |
Newsletter, Web site, Intranet and E-mail Copy This copy can be used to announce your partnership with the Census Bureau in internal and external communications. It is sample copy only and can be customized to include your messages and to address students and others with whom you work. |
DOC 838 KB Size: Letter 8.5" x 11" |
English |
 |
Brochure Copy Customize this sample copy with additional information to develop a brochure about your institution's involvement in the 2010 Census outreach effort and to convey the benefits of census data. |
DOC 830.5 KB Size: Letter 8.5" x 11" |
English |
 |
Web Banners and Buttons To raise awareness of the 2010 Census and drive participation, post the following Web banners and buttons to your organization's Web site or blog. To add these banners or buttons, copy and paste either the code or the banner to your Web site. |
DOC 885.5 KB Size: Letter 8.5" x 11" |
English |
 |
SMS/Text Message and Twitter Messages Send the following sample text messages and "tweets" or draft your own to increase student awareness and 2010 Census participation. Remember that most phones accept only 160 characters for single-screen SMS/text messages and "tweets" cannot exceed 140 characters, including spaces. |
DOC 827.5 KB Size: Letter 8.5" x 11" |
English |
 |
2010 Census PowerPoint Use this customizable PowerPoint deck in presentations to college/university students, faculty and administrators. Slides showcase the importance of student participation in the census and feature some key operational milestones. Edit the slides to include additional information about your own planned events and activities. |
PPT 857 KB Size: Portrait  11" x 8.5" |
English |
 |
2010 Census Operational Milestone Timeline This timeline highlights key dates for the 2010 Census, including 2010 Census form distribution, Census Day and others. |
PDF 3.7 MB Size: Tabloid 29" x 11" |
English |
 |
18 Month Calendar for 2010 Census Partners This printable calendar runs from July 2009 through December 2010. It includes key census dates and suggestions for what partners can do to get involved. Hang it in your office, lobby or other areas to raise awareness of important census dates and events. |
PDF 1.5 MB Size: Poster 16" x 20" |
English |
 |
Customizable Brochure Template Use this pre-designed template to create your own brochure centered on your support of the 2010 Census. |
ZIP 8.6 MB Size: Letter 11" x 8.5" |
English - InDesign |
 |
Customizable Poster Template Use this pre-designed template to create a poster or flier promoting the census or highlighting your organization's census-related events and activities. |
ZIP 3 MB - 9.7 MB Size: Letter 8.5" x 11" |
English - InDesign English - Quark English - MS Word |
 |
Awareness Poster This poster is the first in a unique series of posters designed to build awareness of and drive participation in the 2010 Census. Display the poster in your office, lobby or other high-traffic area to create awareness of the coming census. You can also contact your regional partnership specialist to obtain a 16" X 20" printed version. |
PDF 6.8 MB Size: Poster 16" x 20" |
English |
 |
Action Poster This poster is the second in a unique series of posters designed to build awareness of and drive participation in the 2010 Census. Display the poster in your office, lobby or other high-traffic area to inspire college and university students to "take action" and participate in the 2010 Census. You can also contact your regional partnership specialist to obtain a 16" X 20" printed version. |
PDF 3.7 MB Size: Poster 16" x 20" |
English |
 |
Confidentiality Poster This poster provides assurance that census form responses are safe and confidential. Display the poster in a high-traffic area and distribute the flier on campus. You can also contact your regional partnership specialist to obtain a printed version. |
PDF 505.8 KB Size: Poster 16" x 20" |
English |
 |
How People Are Counted Brochure This brochure describes the process by which the Census Bureau counts everyone in the United States, including college and university students. You can also contact your regional partnership specialist to obtain a 16" X 20" printed version. |
PDF 190.1 KB Size: Brochure 18" x 10" |
English |
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For regional/local level 2010 Census partnership information, please telephone the Census Bureau's Regional Census Center that serves your area. For national level partnership information, please email clmso.2010.census.partners.list@census.gov
