Connecting Citizens: Foursquare and the National Archives and Records Administration

On-Demand Webinar

NOTE: Large files will take more time to download

• Webinar recording: foursquare: Platform Overview (WMV, 41MB, 1 hour, August 2011)
• Presentation slides: foursquare: Platform Overview (PDF, 6.4MB, 20 pages, August 2011)
• Transcript: foursquare: Platform Overview (PDF, 42 KB, 11 pages, August 2011)

Description

Have you ever wanted the public to "check-in" at your agency, special location, or event? Do you have a need for the public to view, receive information, connect with friends, and unlock rewards from viewing your posting?

With foursquare, the National Archives has further expanded its social media presence with outreach and communication with the public. During this webinar, you'll learn about foursquare, a geolocation-based social network, and how it can help you connect and better serve the public with information when and where they need it. By joining foursquare, the National Archives invites users to learn more about this nation’s history via social media. Each tip highlights an interesting place or event related to the National Archives and the Presidential Libraries & Museums. Tips can be sent to smart phones based on user locations or viewed on the Web.

National Archives' Social Media Manager, Jill James, will talk about how participating on foursquare helps implement the National Archives' social media strategy and fulfill the agency's mission of increasing access to the government's records. The Archives hosts two foursquare brand pages, which together have more than 9,500 followers:

•usnatarchives—learn about locations associated with our nation's treasures
•ourpresidents—"walk with the Presidents" and learn about locations where Presidential history has occurred
Foursquare team member, Charles Birnbaum, will also talk about brand pages and strategic approaches for government organizations, news media, and cultural institutions on foursquare.

What You'll Learn

•What foursquare is and how members use it
•How to determine if participation on foursquare is worthwhile for your agency
•How to develop a strategy for your involvement on foursquare

About the Presenters

Jill James is the Social Media Manager at the National Archives. She joined the National Archives in 2004 as part of the Archival Research Catalog Team.
Jill earned a Master of Library Science degree in Archival Administration and a Master of Arts degree in United States History from the University of Maryland in May 2004. She completed a Bachelor of Arts in English and French Studies with a minor in History from the University of Delaware in May 2001.

Charles Birnbaum is a Manager of Business Development at foursquare where he focuses on mobile and strategic partnerships. Charles was an early member of the team at foursquare and joined in May 2010. In his current role Charles helps strategic partners get the most out of the foursquare platform and is responsible for carrier and OEM relationships internationally. Prior to joining the foursquare team, Charles spent 6 years in Investment Banking and Equity Capital Markets where he focused on the Technology, Media, and Telecom sectors and executed more than 50 equity and equity-linked public offerings. Charles holds an MBA from the Wharton School, an MA in International Studies from the Lauder Institute at the University of Pennsylvania, and a bachelors degree in History from Northwestern University. As a life-long New Yorker, he is also a proud Yankee fan and loves to pretend how to play golf and speak German.

Content Lead: DigitalGov University Team
Page Reviewed/Updated: May 23, 2012