Childhood obesity has become a public health concern in recent years. The Centers for Disease Control and Prevention estimates that approximately 12.5 million children and adolescents are obese. This number accounts for approximately 17% of children and adolescents between the ages of 2 and 19 in the United States. Worse, it estimates that the obesity rate among children and adolescents has tripled since 1980.

Many factors likely play a role in the trend for increasing childhood obesity in the United States. These factors include the consumption of fast food and soft drinks, lack of physical activity, and increased time spent watching television or playing video games.

While preaching better nutrition and physical activity to kids is essential, that message will likely prove far more effective if parents serve as better examples of good health.

What can parents do to lead healthy lifestyles and demonstrate those lifestyle behaviors to their children?

Teach better nutrition

Not only should kids eat healthier foods and drink healthier beverages, they should also learn to make better nutritional choices themselves. Getting rid of junk food and soft drinks can be good start for a healthier family, but children should learn how to choose healthier foods and beverages.

One idea that parents can consider for instilling proper nutrition involves taking the kids to the grocery store. Walk up and down the aisles and teach them why certain foods are more nutritious than others. Then allow them to select some of the foods and drinks themselves, perhaps for a family meal. If they can bring their own lunches to school, allow them to choose foods for their daily lunches.

By teaching nutrition at an early age, it's more likely these youth will make healthier food choices as they get older and more independent.

Limit screen time

The amount of time that kids spend staring at a screen is staggering. When parents consider how much time their children perform these activities, they need to consider how often their kids spend time watching TV, using computers, playing video games, watching movies, or looking at cell phones.

Studies show that kids between the ages of 8 and 18 watch television for an average of 4.5 hours per day. When other forms of screen time are included, this average jumps to 7.5 hours per day.

This screen time can increase the chances that a child becomes obese. Kids are likely to snack, especially on junk food, while watching TV. Also, these young kids will likely see hundreds of advertisements for unhealthy foods and beverages during the television programs. More importantly, some of that 7.5 hours could be spent engaging in regular physical activity.

The American Academy of Pediatrics recommends that parents limit their children's total media consumption to no more than one to two hours per day. While this guideline is critical for children and adolescents to follow, parents should use it as well. It is hard to preach limits on screen time if the parents come home and watch TV too.

Engage the family in physical activity

The 2008 Physical Activity Guidelines for Americans recommends that children and adolescents perform at least 60 minutes of physical activity each day. Parents can play a large role in helping their kids achieve these daily recommendations by engaging them in fun activities involving physical exertion. Jogging, walking, taking bike rides, hiking, and many other activities can be both fun and physically beneficial. To keep the kids enthusiastic about exercise, allowing them to bring their friends or encourage them to pick the activities.

If children see their parents exercising regularly, they are also more likely to accept it as a normal part of their own lives. They might look forward to exercising rather than perceiving it as some sort of punishment.

If parents commit to becoming healthier themselves - making better nutrition choices and performing regular physical activity - their children are much more liekly to emulate these behaviors.

What are you doing to engage your family in fitness?

Ready to teach the Eat Healthy * Be Active Community Workshops in your own community? Join us for a one-hour Webinar to learn how you can best implement the workshop series.

Date: Wednesday, September 12

Time: 2:00 - 3:00 p.m.

Register now!

The Webinar will provide:

• Tips on how you can use the workshops to motivate individuals in your community to eat healthier and engage in regular physical activity
• Firsthand experiences from one pilot site instructor who shares ways she made the workshop a success in her community
• Ideas for planning a successful workshop series, improving attendance, and boosting group participation

For more information and to download the workshops visit www.health.gov/dietaryguidelines.

In his book, Microtrends, famed pollster Mark Penn concludes, “The power of individual choice has never been greater, and the reasons and patterns for those choices never harder to understand and analyze. The skill of microtargeting—identifying small, intense subgroups and communicating with them about their individual needs and wants—has never been more critical in marketing or in political campaigns.”

Penn identifies these subgroups as “microtrends,” which he describes as “an intense identity group, that is growing, which has needs and wants unmet by the current crop of companies, marketers, policymakers, and others who would influence society’s behavior.”

The concept of microtrends naturally makes me wonder: Are there microtrends in America that could, if fully appreciated by fitness marketers and programmers, decrease the high rates of leisure-time inactivity of Americans? Below, I’ve created a list of three possible microtrends that may be under leveraged by fitness advocates. The list is surely not exhaustive and each subgroup is already the target of some form of outreach, but my sense is that more could be done for these groups. 

What do you think? Can more be done to target these subgroups? What are some other microtrends that could impact physical activity levels of Americans?

Primary Care Physicians Prescribing Exercise

In nearly every community in America, primary care physicians serve on the front lines in the battle against obesity, inactivity, and chronic disease management. And their influence is growing. Health system experts suggest that changes to the American health care system will require the hiring of 30,000 additional primary care physicians by 2015. Concurrently, influential health system thought leaders, such as Dr. Edward Phillips of the Institute of Lifestyle Medicine, have arranged events such as “White Coats, White Sneakers” to encourage more physicians to lead healthier lives. “The idea is to let the heath care providers set the pace,” says Dr. Phillips, “and let us encourage not just by asking or pointing or cajoling, but by saying ‘I’m making a change, follow me.’” These developments suggest that investing in the recruitment of a primary care physician to become more physically active may have wide benefits for the community.

Active Grandparents

I would argue that despite all the attention around “senior fitness,” individuals over 65 are still vastly under appreciated as a market, but here I am suggesting specifically “grandparents.” The vast majority of grandparents seem to perceive their grandchildren as deep and profound inspirations for vitality. Creative programming for this subgroup could focus, for example, on the physical capabilities necessary to keep up with a toddler, splash around with a preschooler, and/or cradle a newborn while standing or walking.

Individuals Diagnosed With Depression

According to Mental Health America, more than 19 million Americans suffer from depression each year and research indicates that exercise eases the symptoms of depression and anxiety. Sadly, many sufferers feel compelled to keep their condition private, which may prevent them from obtaining the necessary help.  Clearly, however, there is a greater need for outreach to Americans diagnosed or suffering from depression.

What are some other microtrends that could impact the physical activity rates of Americans?