The U.S. Consumer Goods Industry

The United States is a world leader in consumer goods market research, product innovation, branding and marketing, and manufacturing. The United States also has a highly skilled workforce in the consumer products arena. In 2009, the U.S. consumer goods market was the largest in the world, estimated at $416 billion.

The U.S. companies that make up the consumer goods industry are as varied as the subsectors within the industry. Opportunities exist for both large and small companies across the spectrum of subsectors that make up the consumer products landscape. Because the U.S. market is broad and open, the typical U.S. consumer is receptive to both domestic and imported brands.

Industry subsectors include appliances, toys, furniture and home furnishings, recreational boats, motorcycles, games, gifts, greeting cards, school and office products, jewelry, sporting goods, musical instruments, and processed foods and beverages.

Learn more at the Office of Consumer Goods, International Trade Administration.