Copy Writers
Also called: Copywriter, Copy Writer, Account Executive, Advertising Copy Writer
What they do:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
On the job, you would:
- Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
Knowledge
Arts and Humanities
- English language
Communications
- multimedia
Business
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- reading work related information
- writing things for co-workers or customers
Problem Solving
- noticing a problem and figuring out the best way to solve it
Social
- changing what is done based on other people's actions
- talking people into changing their minds or their behavior
Abilities
Verbal
- communicate by writing
- read and understand what is written
Ideas and Logic
- create new and original ideas
- come up with lots of ideas
Personality
People interested in this work like activities that include
leading, making decisions, and business.
leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Dependability
- Innovation
- Integrity
- Cooperation
- Adaptability/Flexibility
Technology
Examples of the technology used in this career will be available soon.
Education
bachelor's degree or
some college
usually needed
some college
usually needed
Job Outlook
New job opportunities are less likely in the future.
$55,870
per year, on average
Explore More
- Advertising Sales Agents
- Insurance Sales Agents
- Public Relations Specialists
- Radio & Television Announcers
- Real Estate Sales Agents
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