"Rooms, Kids' Corner and Lens apps make us feel like Microsoft is taking the lead, rather than following others."
"...live tiles are far enough removed from the static icons of iOS and the confusing widget farm that Android has become..."
Get these new features only on Windows Phone
Live Tiles
The only phone with Live Tiles—amazing little gems that deliver updates on your friends, your schedule, your apps, and more, right to your Start screen. Pin, move, and resize them as you like.
Live Apps
The only phone with Live Apps. Pin one to Start, and its Live Tile shows info and updates—news headlines, sports scores, weather alerts, daily deals, flight info, or whatever the app has to say.
Kid's Corner
It’s the only phone with kid-proofing built in, so you can control the apps, games, videos, and music they access, knowing that your stuff is safe.
Photos + SkyDrive
Snap photos, use Lens apps, and share your creations straight from the Camera. Plus you can store your photos safely in the cloud by automatically syncing to SkyDrive.