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Marketing Resources for Partners

Building and labeling ENERGY STAR certified homes is only the first step for partners. To extend the value of your partnership, you should educate prospective homebuyers about the features and benefits of ENERGY STAR. As an ENERGY STAR partner, you have access to a variety of resources at no cost.

Marketing Tools and Materials

  • ENERGY STAR Logos. Promote your partnership by using the ENERGY STAR mark. Each version of the mark is intended for specific applications; please refer to the ENERGY STAR Identity Guidelines. A one-page quick reference guide PDF (2.3MB) for using the ENERGY STAR marks is also available. This Quick Reference Guide is a clickable PDF. Please follow the instructions on page 2 of the Guide.
  • Important Resources to Remember. PDF (599KB) Print and use this helpful list of ENERGY STAR for Homes web resources to quickly find marketing and educational resources, technical information, and general information such as our Partner Locator Tool.
  • Consumer Brochure. PDF (3.18MB) Order free copies of brochures that highlight the energy saving features and benefits of ENERGY STAR certified new homes. Display the consumer brochure in model homes, give it to prospective homebuyers, or distribute it at home shows.
  • Builder Brochure. PDF (752KB) EPA offers raters and sponsoring organizations a builder recruitment brochure that provides a business-oriented message about the benefits of building and selling ENERGY STAR certified homes.
  • Fact Sheets. Use these fact sheets to educate homebuyers about the many ‘tried-and-true’ energy-efficient features found in ENERGY STAR certified homes.

Promotional Opportunities

  • Partner Locator. As a partner, your company is listed on the Partner Locator found on the ENERGY STAR Web site, where consumers come to find information about ENERGY STAR. You also have the opportunity to add a link from the Partner Locator to your Web site. Learn how.
  • 100 percent image 100% Builder Commitment. ENERGY STAR partners interested in receiving special recognition can commit to building 100% of their homes to meet ENERGY STAR guidelines. Partners making this commitment are denoted with a special 100% icon on the Partner Locator.
  • ENERGY STAR Partner of the Year trophyRecognition and Awards. ENERGY STAR recognizes partners through annual Leadership in Housing Awards. Each year, award plaques are given to partners who label a qualifying number of homes with the ENERGY STAR.
  • ENERGY STAR National Campaigns. Thanks to the hard work of our partners, millions of Americans pledged to replace a light with one that has earned the ENERGY STAR. Americans are now ready to do more—learn how to participate in this year’s Change the World, Start with ENERGY STAR campaign.