Evaluating our Web Presence: Challenges, Metrics, Results
A CENDI Sponsored Symposium
Co-Sponsored by the National Library of Medicine
Auditorium -- Lister Hill Center
National Library of Medicine/National Institutes of Health
Bethesda, MD 20894
Tuesday, April 17, 2001
Morning Program
8:00 am | Registration |
9:00 am | Introduction and Welcoming Remarks |
Kent Smith, NLM Deputy Director and CENDI Chairman |
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9:30 am |
Keynote: Donald A.B. Lindberg, NLM Director |
10:00 am | A Strategic Approach to Web Evaluation |
Fred Wood, Special Expert, NLM, and Chair, CENDI Task Group on Web Metrics and Evaluation | |
10:30 am | Break |
10:45 am | Online Surveys for Web Evaluation: Research Methods for Understanding Your Audience |
Kevin Mabley, Vice PresidentStrategic & Analytical Services, CyberDialogue, Inc. | |
11:15 am | Collecting and Analyzing Web Usage Data from User Panels |
Kevin Garton, Vice PresidentMarketing, comScore Networks, Inc. |
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11:45 am | Web Evaluation from a Corporate Perspective |
Bill Silberg, Vice President and Executive Editor, Medscape, Inc. | |
12:15 pm | Lunch |
Afternoon Program
1:30 pm | Web Sites That Work: The Role of Evaluation at DTIC |
Carlynn Thompson, Director, R&D and Acquisition Information Support, Defense Technical Information Center, U.S. Department of Defense | |
2:00 pm |
The Role of Usability Testing in Web Site Design: The National Biological Information Infrastructure's Experience |
Lisa Zolly, NBII Knowledge Manager, Center for Biological Informatics, U.S. Geological Survey | |
2:30 pm | Consumer Health Information in Allegheny County, Pittsburgh, PA: An Environmental Scan |
Susan Elster, Consultant, University of Pittsburgh and Jewish Healthcare Foundation | |
3:00 pm | Break |
3:30 pm | Panel Discussion: Web Evaluation--Lessons Learned, Future Directions |
Moderator: Fred Wood Panelists: Susan Elster, Kevin Garton, Kevin Mabley, Bill Silberg, Carlynn Thompson, and Lisa Zolly |
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4:15 pm | Concluding Remarks and Wrap-up |
Elliot R. Siegel, NLM Associate Director and Symposium Moderator | |
4:30 pm | Adjourn |