Gain Support

Gaining support from senior management is important to ensure that organization policies are in place and financial resources are available for your program.³⁰ When CEOs embrace health as a priority, the rest of the organization is more likely to do the same.³¹

Therefore, it is important to present senior management with a strong business case to build support for any worksite obesity prevention and control program.³² This can include the following–

• Reasons why such a program would benefit the company.
• Benefits of physical activity and good nutrition.
• Specific costs to your organization of physical inactivity and poor nutrition.
• Principles to guide the program, recommended scope and objectives of the program, and cost of the recommended program.
• Measures, outcomes, evaluation, and anticipated overall results.³²

You can use this Business Case PowerPoint* (PPT-734k) as an example to help you present your program to senior management.

Also in This Section

• Conduct a needs assessment
• Form a committee
• Develop mission, goals, and objectives
• Identify program budget
• Expert Interview

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* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.

 Microsoft PowerPoint

Description: Microsoft PowerPoint is a program for creating and viewing presentations and slide shows.
File extensions: .ppt
Viewing: If you do not already have PowerPoint, you can download PowerPoint Viewer for free*.