Promote
How do I maintain interest and motivation?
Now that you have planned and built your worksite obesity prevention program, it is time to promote it to your employees.
This section will help you engage ALL members of your organization, including those employees who are at highest risk for health issues related to obesity, such as hypertension, type 2 diabetes, stroke, coronary heart disease, high cholesterol and certain types of cancer.16 It will also provide suggestions and examples on how to effectively communicate with participants throughout your program.
Many organizations have found that incentives can encourage employee participation. Incentives can be financial and innovative ideas that motivate employees. This section will provide you with examples of different types of incentives that can be offered in organizations of any size.
Ways to Promote Your Program
Below are a few suggested activities to promote your program:
- Build advanced interest with "teasers" about new programs.
- Hold a kick-off party.
- Get management to advocate and get involved in activities
- Reward participants for achievement of program goals
- Use educational materials to help employees understand the implications of obesity-related health problems175
- Continually communicate progress to employees
To begin planning your promotion strategy, follow the steps below—
- Establish employee communication channels
- Plan the marketing strategy
- Determine incentives and rewards
- Launch the program
- Expert Interview - David Anderson, PhD
- Expert Interview - George J. Pfeiffer
Microsoft Windows Media Player
Description: Windows Media
Player is a program for viewing and listening to audio and video files
(including live broadcasts).
File extensions: .asf, .asx, .avi, .wma, .wmv, .wm, .wpl, .mpg, .mpeg, .mp3, .mp4
Viewing/listening: If you do not already have Windows Media
Player, you can
download Windows Media Player for free*.
Contact Us:
- Centers for Disease Control and Prevention
1600 Clifton Rd
Atlanta, GA 30333 - 800-CDC-INFO
(800-232-4636)
TTY: (888) 232-6348
24 Hours/Every Day - cdcinfo@cdc.gov