Our Product is Explanation

What We Do:

We can help you become an explanation specialist.

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Make your presentation or video remarkable with 500+ hand drawn images from Common Craft Videos.

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Have your own video library instantly.

The Art of Explanation book by Lee LeFever

A book by Lee LeFever

Making your ideas, products and services easier to understand.

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The Art of Explanation book by Lee LeFever