FOR IMMEDIATE RELEASE
Friday, November 4, 2011
CONTACT OFFIC OF PUBLIC AFFAIRS
202-482-4883
The
Corporation for Travel Promotion, the public-private partnership established by
the Travel Promotion Act of 2009, today launched the brand umbrella to be used
for the first-ever global campaign to attract more international visitors to
the United States and renamed the Corporation Brand USA (www.TheBrandUSA.com).
“I am excited that our country is getting into the game, launching its
first-ever coordinated branding campaign designed to make the U.S. a more
appealing destination for international travelers,” U.S. Commerce Secretary
John Bryson said. “More international visitors means more people eating
in our restaurants, shopping in our malls, staying in our hotels and visiting
our attractions, which will support tens of thousands of jobs across the United
States.
“I congratulate Brand USA on this important first step in marketing the U.S to
international visitors and look forward to the expanded marketing campaign that
will be introduced this coming spring. This initiative is a recognition
of just how vital travel and tourism is to the U.S. economy and will help reach
President Obama’s goal of doubling U.S. exports by the end of 2014, supporting
millions of American jobs.”
The expenditures of international visitors to the U.S. are considered an export
due to the money they spend on American goods and services during their stay.
As the largest export sector, international travelers generate more than $134
billion and support over 1 million jobs. Overseas travelers (excluding
Canada and Mexico) spend an average of $4,000 per trip on U.S. goods and
services in communities across the country. This spending creates new jobs,
economic growth and tax revenues.
The
Corporation for Travel Promotion, the public-private partnership established by
the Travel Promotion Act of 2009, today launched the brand umbrella to be used
for the first-ever global campaign to attract more international visitors to
the United States and renamed the Corporation Brand USA (www.TheBrandUSA.com).
“I am excited that our country is getting into the game, launching its
first-ever coordinated branding campaign designed to make the U.S. a more
appealing destination for international travelers,” U.S. Commerce Secretary
John Bryson said. “More international visitors means more people eating
in our restaurants, shopping in our malls, staying in our hotels and visiting
our attractions, which will support tens of thousands of jobs across the United
States.
“I congratulate Brand USA on this important first step in marketing the U.S to
international visitors and look forward to the expanded marketing campaign that
will be introduced this coming spring. This initiative is a recognition
of just how vital travel and tourism is to the U.S. economy and will help reach
President Obama’s goal of doubling U.S. exports by the end of 2014, supporting
millions of American jobs.”
The expenditures of international visitors to the U.S. are considered an export
due to the money they spend on American goods and services during their stay.
As the largest export sector, international travelers generate more than $134
billion and support over 1 million jobs. Overseas travelers (excluding
Canada and Mexico) spend an average of $4,000 per trip on U.S. goods and
services in communities across the country. This spending creates new jobs,
economic growth and tax revenues.