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Chapter 7. Social Media Use Should Be Strategic

Commercial channels such as Facebook and Twitter present opportunities for supplementing how GSA reaches its target audiences. Social media tools should never replace official communication channels, such as GSA.gov, for disseminating information.  

Because these sites evolve at a rapid pace, how to best incorporate them will need to be tailored to your organization’s needs, its business strategy and its overall communications strategy.  Remember, agencies are required to ensure government information is available and accessible to people without Internet connectivity, so you must provide members of the public who do not have Internet connectivity with timely and equitable access to information, for example, by providing hard copies of reports and forms.

Chapter 8. GSA Has the Right to Monitor and Remove Comments > >