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The U.S. Census Bureau today unveiled its national advertising campaign for the 2010 Census, which seeks to boost the national mail-back participation rate by increasing awareness and educating the public about the importance of participating in the once-a-decade headcount. The $133 million campaign builds on the success of the 2000 Census efforts, where the Census Bureau used paid advertising for the first time and reversed a three-decade decline in public response rates by mail. (More) (Director’s blog) (Road Tour blog)
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