Goals and Objectives
Video: Overview Goals and Objectives
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What are they?
Goals are the broad ambitions of the program.
What are some characteristics of goals?
- Very concise – usually one sentence.
- Results-oriented and describe overarching aims that programs want to achieve.
- Inclusive and do not limit programs to specific activities or people served.
Examples of goals:
- Improve A1C levels among people with diabetes.
- Increase awareness of diabetes in our community.
Objectives are specific and support the program’s broad goal.
What are some characteristics of objectives?
- Clearly describe milestones necessary to achieve each goal.
- Refer to specific, measurable results.
- Describe how much of what specific activity, will be accomplished by whom, over what time period.
- Each objective should be tied to data and to a result.
- The SMART format is often used in interventions.
