Marketing Managers
Also called: Marketing Director, Marketing Manager, Vice President of Marketing, Business Development Manager
In the military:
see titles from the Army.
What they do:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
On the job, you would:
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Business
Arts and Humanities
Communications
Engineering and Technology
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Basic Skills
Problem Solving
Social
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Verbal
Ideas and Logic
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People interested in this work like activities that include
leading, making decisions, and business. They do well at jobs that need:
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You might use software like this on the job: Data base user interface and query software
Customer relationship management CRM software
Analytical or scientific software
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![]() New job opportunities are likely in the future.
![]() $116,010
per year, on average
This work is part of the green economy. |
You might like a career in one of these industries:
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See more details at O*NET OnLine about marketing managers.