For Wholesalers and Distributors

As of July 22, 2010, Manufacturers cannot distribute tobacco products with labeling, or advertising contains the descriptors “light,” “low,” or “mild,” or any similar descriptor. 

• Guidance for Industry and FDA Staff: Use of “Light,” “Mild,” “Low,” or Similar Descriptors in the Label, Labeling, or Advertising of Tobacco Products 
• Letter to Tobacco Manufacturers on Tobacco Products Labeled or Advertised with the Descriptors “Light,” “Low,” “Mild,” or Similar Descriptors

 

New warning labels must begin to rotate in advertising for smokeless tobacco products beginning on June 22, 2010, and must be distributed and displayed on the packaging of smokeless tobacco products manufactured on or after June 22, 2010.  Starting July 22, 2010, manufacturers may not distribute any smokeless tobacco product unless its packaging complies with the new warning requirements.

• Guidance for Industry: Enforcement Policy Concerning Rotational Warning Plans for Smokeless Tobacco Products