Official website of the Department of Homeland Security
If You See Something, Say Something™ "Officials" PSAs
DHS worked with Major League Baseball, Major League Soccer, National Basketball Association, National Football League and National Hockey League on a sports PSA that is aimed at reaching out to sports audiences to encourage them to report suspicious activity to local law enforcement.
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If You See Something, Say Something Officials PSA
Si Ve Algo, Diga Algo Funcionarios de Deportes
If You See Something, Say Something™ "The Drop" TV and Radio PSAs
To support the nationwide launch of the "If You See Something, Say Something™" public awareness campaign, Secretary Janet Napolitano released a new series of Public Service Announcements (PSAs) encouraging the public to contact local authorities if they see suspicious activity.
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"If You See Something, Say Something™" Public Service Announcements
"Si Ve Algo, Diga Algo™" Anuncios de Servicio Público en Español
About the Campaign
The nationwide "If You See Something, Say Something™" public awareness campaign - is a simple and effective program to raise public awareness of indicators of terrorism and terrorism-related crime, and to emphasize the importance of reporting suspicious activity to the proper local law enforcement authorities. The campaign was originally used by New York's Metropolitan Transportation Authority (MTA), which has licensed the use of the slogan to DHS for anti-terrorism and anti-terrorism crime related efforts.
Homeland Security Begins with Hometown Security
If you see something suspicious taking place then report that behavior or activity to local law enforcement or in the case of emergency call 9-1-1. Factors such as race, ethnicity, national origin, or religious affiliation alone are not suspicious. For that reason, the public should report only suspicious behavior and situations (e.g., an unattended backpack in a public place or someone trying to break into a restricted area) rather than beliefs, thoughts, ideas, expressions, associations, or speech unrelated to terrorism or other criminal activity. Only reports that document behavior reasonably indicative of criminal activity related to terrorism will be shared with federal partners.
DHS is working to expand “If You See Something, Say Something ™” throughout the country by partnering with a variety of entities including: transportation systems, universities, states, cities, sports leagues and local law enforcement. If you’re interested in getting your group involved please contact 202-282-8010.
Report Suspicious Activity to Local Law Enforcement or Call 9-1-1.
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Raising Public Awareness
In July 2010, the Department of Homeland Security (DHS), at Secretary Janet Napolitano's direction, launched a national "If You See Something, Say Something™" campaign – a simple and effective program to raise public awareness of indicators of terrorism and terrorism-related crime, and to emphasize the importance of reporting suspicious activity to the proper state and local law enforcement authorities. The "If You See Something, Say Something™" campaign - originally implemented by New York City's Metropolitan Transportation Authority and now licensed to DHS for a nationwide campaign - is a simple and effective program to engage the public and key frontline employees to identify and report indicators of terrorism and terrorism-related crime to the proper transportation and law enforcement authorities.
The Department launches the "If You See Something, Say Something™" campaign in conjunction with the Department of Justice's Nationwide Suspicious Activity Reporting Initiative - an administration effort to train state and local law enforcement to recognize behaviors and indicators related to terrorism and terrorism-related crime; standardize how those observations are documented and analyzed; and ensure the sharing of those reports with the Federal Bureau of Investigation-led Joint Terrorism Task Forces for further investigation and Fusion Centers for analysis.
Protecting Privacy, Civil Rights and Civil Liberties
A critical element of the DHS mission is ensuring that the civil rights and civil liberties of persons are not diminished by our security efforts, activities, and programs. Consequently, the "If You See Something, Say Something™" campaign respects civil rights or civil liberties by emphasizing behavior, rather than appearance, in identifying suspicious activity.
Factors such as race, ethnicity, national origin, or religious affiliation alone are not suspicious. For that reason, the public should report only suspicious behavior and situations (e.g., an unattended backpack in a public place or someone trying to break into a restricted area) rather than beliefs, thoughts, ideas, expressions, associations, or speech unrelated to terrorism or other criminal activity. Only reports that document behavior reasonably indicative of criminal activity related to terrorism will be shared with federal partners.
Strengthening Hometown Security
Both the "If You See Something, Say Something™" campaign and the NSI underscore the concept that homeland security begins with hometown security. An alert public plays a critical role in keeping our nation safe. Strengthening hometown security involves creating partnerships across numerous states as well as the private sector.
Recent expansions of the "If You See Something, Say Something™" campaign include partnerships with numerous sports teams and leagues, transportation agencies, private sector partners, states, cities and universities. DHS also has Public Service Announcements which have been distributed to television and radio stations across the country. The campaign will continue to be expanded in the coming weeks and months.