Advertising & Promotions Managers
Also called:
Advertising Manager, Promotions Director, Advertising Director, Classified Advertising Manager
What they do:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
On the job, you would:
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
- Gather and organize information to plan advertising campaigns.
Arts and Humanities
Communications
- multimedia
- telecommunications
Business
- management
- sales and marketing
Engineering and Technology
- computers and electronics
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Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Problem Solving
- noticing a problem and figuring out the best way to solve it
Social
- understanding people's reactions
- changing what is done based on other people's actions
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Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- notice when problems happen
- use rules to solve problems
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People interested in this work like activities that include
leading, making decisions, and business.
They do well at jobs that need:
- Dependability
- Attention to Detail
- Initiative
- Integrity
- Adaptability/Flexibility
- Innovation
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You might use software like this on the job:
Project management software
- Atlas OnePoint software
- Brainworks software
Analytical or scientific software
- Business analysis software
- Media Professional software
Graphics or photo imaging software
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe Photoshop software
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bachelor's degree or
associate's degree
usually needed
Get started on your career:
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New job opportunities are likely in the future.
$87,650
per year, on average
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You might like a career in one of these industries:
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