Advertising Sales Agents
Also called: Advertising Account Executive, Advertising Sales Representative, Account Executive, Account Manager
What they do:
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
On the job, you would:
- Maintain assigned account bases while developing new accounts.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provide clients with estimates of the costs of advertising products or services.
Knowledge
Business
- sales and marketing
- customer service
Arts and Humanities
- English language
Communications
- multimedia
Engineering and Technology
- computers and electronics
Skills
Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Social
- understanding people's reactions
- talking people into changing their minds or their behavior
Abilities
Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- come up with lots of ideas
- make general rules or come up with answers from lots of detailed information
Personality
People interested in this work like activities that include
leading, making decisions, and business.
leading, making decisions, and business.
They do well at jobs that need:
- Achievement/Effort
- Persistence
- Dependability
- Initiative
- Independence
- Integrity
Technology
You might use software like this on the job:
Data base user interface and query software
- FileMaker Pro software
- Microsoft Access
Electronic mail software
- Email software
- Microsoft Outlook
Spreadsheet software
- Microsoft Excel
Education
bachelor's degree or
associate's degree
usually needed
associate's degree
usually needed
Take advantage of the Veterans Retraining Assistance Program to prepare for this career.
Job Outlook
New job opportunities are likely in the future.
$45,250
per year, on average
Explore More
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