MINNCOR Industries Marketing Plan: Business Development Fiscal Year 2010
Publication year:
2009
| Cataloged on:
Sep. 10, 2012
ANNOTATION: “The purpose of this document is to develop market methodology for MINNCOR, Minnesota’s prison industry program. It will structure MINNCOR’s approach to building a market presence to drive opportunity and convert that opportunity to revenue, offender jobs, and profitability” (p. 1). Sections of this marketing plan are: purpose and mission; situational analysis—business and market profile; marketing strategy—value proposition, target market profile, MINNCOR objectives, and budget/advertising dollars available; marketing tactics and implantation schedule; and summary.
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