About the Campaign

The U.S. Fire Administration's A Fire Safety Campaign for Babies and Toddlers is a public awareness and education campaign designed to draw attention to the increased risk of fire death for young children, and to teach parents and caregivers how they can avoid the tragedy. A child under the age of five is twice as likely to die in a residential fire than the rest of the population. The campaign's slogan: "Prepare. Practice. Prevent the Unthinkable." urges parents and caregivers to prepare by installing and maintaining working smoke alarms; safely storing lighters and matches out of children's reach and sight; and practicing a fire escape plan with small children, which should include helping toddlers understand how to quickly respond in case of fire, and planning how adults can escape with babies.

Four national organizations have partnered with the U.S. Fire Administration and will give the multi-year campaign nationwide reach to parents and caregivers. The American Academy of Pediatrics, ZERO TO THREE, National SAFE KIDS Campaign, and NFPA (the National Fire Protection Association) will support the campaign by engaging their members and networks in disseminating the campaign materials.

Free campaign materials include a print public service announcement, an educational video on fire safety for babies and toddlers, posters, brochures and fact sheets. Also parents and other caregivers visiting this Website will find fire safety tips, campaign materials in English and Spanish, and ordering information for materials through the U.S. Fire Administration's Publications Online Catalog.