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Combined Messaging Demonstration Pilot - Oklahoma & Tennessee 

More Cops. More Stops.

2010 - Present

Oklahoma and Tennessee teamed with NHTSA to test the effectiveness of a new combined high visibility enforcement (HVE) campaign, designed particularly among young adult males, to:
      - Reduce drunk driving,
      - Boost seat belt use, and
      - Crack down on speeding and distracted driving.

pdf document Assessment of Tagline and TV Commercial Ideas to Support the Combined Messaging Demonstration Project
pdf document Combined High-Visibility Enforcement Flyer

Demo Project main page >>

Earned Media

13 Items View All
Fact Sheet
Oklahoma
Wave 2 Preview | Download
News Release
Oklahoma
Wave 2 Preview | Download
Op Ed
Oklahoma
Wave 2 Preview | Download
Fact Sheet
Tennessee
Wave 2 Preview | Download
News Release
Tennesse
Wave 2 Preview | Download

Logos

1 Item
Various Formats
BW - JPG - EPS Preview | Download

Plans Buys

1 Item
Media Work Plan
Oklahoma Preview | Download

Posters

1 Item
Seven (7) Posters Preview | Download

Radio

2 Items
Listen Up,
Oklahoma Preview | Download
Listen Up,
Tennessee Preview | Download

TV Ads

5 Items For Reference Only. Files are not downloadable. Click on PREVIEW for ordering information.
Hate To Burst Your Bubble, Oklahoma
(from OHSO) Preview | Download
Hate To Burst Your Bubble, Oklahoma
(from NHTSA) Preview | Download
Hate To Burst Your Bubble, Tennessee
(from TGHS) Preview | Download
Hate To Burst Your Bubble, Tennessee
(from NHTSA) Preview | Download
Hate To Burst Your Bubble - Generic
(from NHTSA) Preview | Download