You can play a key role in raising awareness about child passenger safety to parents and caregivers. This toolkit shows you where to download our PSAs and provides tips on how to use campaign materials to educate your audience online in your community.
Did you know? Car crashes are the number one killer of children 1 through 13. Many times deaths and injuries can be prevented by proper use of car seats, booster seats, and seat belts.
Campaign Objective: Available Materials: |
CAMPAIGN BACKGROUND |
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 Fact Sheet |
Talking Points English-language Campaign Spanish-language Campaign |
OUTREACH TIPS |
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| Donated Media Tips |
Digital Outreach Pitch Materials |
TV PSAs: These TV spots, in WMV or MOV format, are for Internet use only. They are NOT for broadcast use. Due to size restrictions, we cannot upload broadcast quality spots to the web. For downloadable, broadcast-quality Television files to share with the media, in SD or HD format, please visit Ad Council TV.
RADIO PSAs: For high-quality radio files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials.
| TV PSA | RADIO PSA | ||||||
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Know It All (MP3 format) During a baseball game [English] |
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Chairs (MP3 format) |
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PRINT, OUTDOOR, and WEB MATERIAL
When downloading material, right clicking and selecting "Save Link As..." might be necessary in some browsers. *Please note that the web banners don't click through to the landing page when previewing from this toolkit. You will need to download them then and associate the landing page with the banner when embedding/using on your site.
Bottle
Print color black and white
Outdoor Web Banner* (to replay, right-click on image) |
Popsicle
| Print color black and white
Outdoor Web Banner* (to replay, right-click on image) |
Know For Sure
| Outdoor billboard
Web Banner* (to replay, right-click on image) |
| Stacking Toy | Sneaker | Pencil |
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| Print color black and white Outdoor |
Print color black and white |
Print color black and white |
Locker (Spanish)
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Print [color] 4.625x10 7x4.875 7x10 7.875x10.5 |
Print [B&W] 5.687x10.5 11.5x10.5 11.5x21 |
Outdoor billboard |
Due to size restrictions, we cannot upload high resolution outdoor ads to the web. For high-quality print and outdoor files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials. If you'd like to implement the web banners using DART, please contact banners@adcouncil.org for details, with "Child Passenger Safety banners" in the subject line.
*Please note that the web banners don't click through to the landing page when previewing from this toolkit. You will need to download them then and associate the landing page with the banner when embedding/using on your site.
 JPG | EPS |
