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Every year, thousands of stories about Senior Corps and AmeriCorps appear in the media – almost all generated by local project staff and volunteers. Publicizing your program in not a goal in itself. It’s a means of building support for your program and increasing your likelihood of success.
Taking the time to communicate with the public helps attract resources from your community, including volunteers, sponsors, and funding, and helps educate people about your program. You don’t have to be a media pro to get good coverage, but having some tips and resources can help. To begin, check out Tips for Working with the Media from Serve.gov.
Additional Resources:
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