We are the global experts in:

• Business Relationship Measurement
• Benchmarking
• Tracking and monitoring trends

We are a trusted advisor to our clients, providing powerful insights that help them improve their business relationships and achieve commercial success.

Our clients are the leading fast-moving consumer goods companies around the world and the retail organizations that they supply.

We conduct our benchmarking research studies in over 40 countries and have been dedicated to this purpose for over 25 years.

In each market, we enroll industry leaders in our global process for better managing critical commercial relationships. A key part of that process is adoption of a robust globally standardised system of measuring relationships by the industry. When key players in an industry formally commit to this way of collaborating and working together we are able produce Advantage Report™.

Advantage Report™ measures the perceptions of both parties on all relevant relationship dimensions. This includes all the key ‘soft’ attributes that remain unmeasured through traditional business metrics. The measures are supported by comprehensive and in-depth qualitative feedback that provides insight into why. Advantage Report™ is produced for many consumer goods industry sectors such as: Grocery, Mass Merchandiser, Superstores and Club, Convenience & Gas, Forecourt , Pharmacy, E-Commerce, Foodservice, Travel Retail, Pet Specialty, Wholesale and others.

Advantage Report™ is the foundation that allows us to undertake strategic analysis that gives rise to guidance and support for each of our clients to improve their commercial relationships. Advantage Report™ is supported by executives in each market who act as trusted advisors and independent intermediaries. They are the best people to contact in each market to see how you can improve your commercial relationships.

• In-depth insights into how your business relationships compare in the industry, and by customer, over time
• A platform for building acknowledging and rewarding customer centric skills
• A clear understanding of industry and customer priorities and how well your organization is delivering against those priorities
• A roadmap that helps your organization build trust-based collaborative relationships using a win-win model
• Awareness of best-in-class organization benchmarks and the margin of difference to your organization
• Awareness of best practices in the industry and the understanding of what is needed to become best-in-class
• An opportunity to make fact based investment decisions based on clear priorities and opportunities
• A clear and rewarding path to commercial success and consumer loyalty