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Pyramid Schemes

A pyramid scheme is a non-sustainable business model that involves payment for recruiting new participants into the scheme and fails to deliver a legitimate product or service. click fraud pyramid schemers are paid to click on ads and visit websites, much like members of a click farm. However, in addition to receiving compensation for their traffic, pyramid schemers are also compensated for recruiting users. As a result, these users are unlikely to come directly from publishers IPs.

Learn More About Pyramid Schemes:
Anchor Intelligence: Anatomy of a Fraudster