The "ocean collection" will let users dive down into six of the world's most incredible underwater spots, including coral reefs (and their inhabitants) in Australia, the Philippines and Hawaii, says Google by way of introduction on a YouTube video.
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales.
Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point to a growing presence in mobile, talent acquisitions, and a shift in how Yahoo develops product as key priorities.
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals.
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features, after a period of incredible growth.
Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Google’s new universal remarketing code.
In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new in-house SEOs, and what big industry changes we can expect in the next six months.
The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so.
Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he hopes Google will remain Apple's search partner on the iPhone, but he didn't sound too optimistic that this will happen.
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some examples of websites that are doing it right.
Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves.
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re missing a big part of the PPC optimization picture.
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview.
Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on IOS 6 just doesn't cut it against the competition. Apple's Maps app has been panned as a failure thus far.
The Iranian government has started filtering Google searches and Gmail in order to increase its own security. The Iranian government announced its intention to screen Google communications on Sunday and has already made good on its promise.
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results.
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark Zuckerberg takes another step toward setting his plan to compete with Google in web search into motion.
Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content.
This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is the spider of choice for this tutorial.
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign.
