John Koetsier
Stealth mode at new venture
- Location
- British Columbia, Canada
- Industry
- Internet
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John Koetsier's Overview
- Current
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- Stealth mode at VentureBeat
- Journalist at VentureBeat
- Principal at Sparkplug9
- Past
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- Cofounder at SwitchCube Coworking
- Director at DIVERSECity
- Senior Manager, Online Media at Canpages
- Chief Operating Officer at EasyBits Software (and EdSys)
- Director of Product Development at School Specialty
- Product Manager at School Specialty
- Director of Home & Family Markets at Premier Agendas Inc.
- Technology Solutions Manager at Premier Agendas Inc.
- Marketing Project Manager at Premier Agendas Inc.
- Staff Writer at Premier Agendas Inc.
- Education
- Recommendations
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39 people have recommended John
- Connections
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500+ connections
- Websites
John Koetsier's Summary
I'm starting up an exciting new venture with a great team, but we'll be in stealth mode for a couple of months at least. I'll still write a little for for VentureBeat, but not nearly as much as before.
I have a strong background in technology and marketing: building sites, apps, and companies.
I've built social sites with 500,000 registered users, and managed sites with over 3.5M monthly UVs. Mobile apps that I've created have been downloaded hundreds of thousands of times, and I've managed programs creating software for Intel and Disney.
In addition, I've managed product families with over $75M in annual revenues, and successfully run international bizdev, closing 6-figure contracts with F100 companies.
I occasionally consult on social media in business, as well as mobile and web development, and I speak at international conferences on technology and social media.
John Koetsier's Experience
Stealth mode
VentureBeat
Privately Held; 11-50 employees; Internet industry
November 2013 – Present (3 months) San Francisco Bay Area
Starting up something exciting ... but not yet quite ready to share :-)
Journalist
VentureBeat
Privately Held; 11-50 employees; Internet industry
April 2012 – Present (1 year 10 months) San Francisco Bay Area
Technology journalist focusing on start-ups, Apple, and social media.
Principal
Sparkplug9
Information Technology and Services industry
2008 – Present (6 years) Vancouver, BC
I consult on social media, PR, marketing, web, and mobile projects, often with startups.
Director
DIVERSECity
Nonprofit; 51-200 employees; Nonprofit Organization Management industry
August 2010 – December 2013 (3 years 5 months)
Member, board of directors, VP, and chair of the PR committee for DiverseCity.
Senior Manager, Online Media
Canpages
Public Company; 1001-5000 employees; Marketing and Advertising industry
October 2010 – February 2012 (1 year 5 months)
Managed local search engine Canpages.ca to over 3.5M monthly UVs.
Built mobile apps on iOS, Android, Blackberry with 100s of thousands of downloads.
Managed social media, growing reach 10X and engagement 100X.
Chief Operating Officer
EasyBits Software (and EdSys)
Privately Held; 51-200 employees; Computer Software industry
October 2008 – October 2010 (2 years 1 month)
Managed Canadian operations of a small software startup.
Ran global bizdev with partners in Europe, Asia, North America, and Africa.
Closed 6-figure deals with Disney and Intel.
Director of Product Development
School Specialty
Public Company; 1001-5000 employees; SCHS; Education Management industry
September 2007 – October 2008 (1 year 2 months)
Led product, web, and innovation initiatives for $150M division.
Created social learning platforms for 40,000 schools.
Increased innovation while shrinking budget 33%.
Product Manager
School Specialty
Public Company; 1001-5000 employees; SCHS; Education Management industry
July 2006 – September 2007 (1 year 3 months)
Product manager for four product families with $75+ million revenue.
Reinvented most profitable line with an innovative e-learning component.
Built to 55% gross margin across all products.
John Koetsier's Languages
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French
John Koetsier's Publications
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No Other Gods
- Amazon
- August 5, 2013
Authors: John KoetsierNo Other Gods is my first science fiction novel.
It's an exploration of the juxtaposition of two quotes, one from legendary scientist and author Arthur C. Clarke, who said that "Any sufficiently advanced technology is indistinguishable from magic," and one from the Old Testament, which says "Thou shalt have no other Gods before me."
It's 95,000 words, 315 pages, and has all 5-star reviews on Amazon (so far!). -
How Chevy’s Corvette Stingray Social Media Campaign Scored 87M impressions, 5M video views, and 7.7M searches
- VentureBeat - Social
- July 22, 2013
Authors: John Koetsier, Paul Gazda, Andrew DinsdaleThe Corvette Stingray campaign now serves as the new benchmark for continued performance for future launches with GM and has gained recognition outside the automotive industry.
iProspect was able to achieve outstanding results using a combined approach of search, social and video. Beyond just the quantitative results, this has opened up future opportunities for new automotive product launches across the entire GM brand. It also highlights the importance of using a combination of paid search and social media and the collaboration of agencies to grow a brand online.
John Koetsier's Skills & Expertise
- Social Media
- Mobile Applications
- Educational Technology
- Web 2.0
- Public Speaking
- Writing
- Blogging
- Social Networking
- Online Marketing
- SEO
- Social Media Marketing
- Digital Marketing
- Android
- Mobile Marketing
- SEM
- Marketing Communications
- Digital Strategy
- Marketing Strategy
- Local Search
- Public Relations
- B2B
- Content Development
- Digital Media
- Product Management
- Online Advertising
- E-Learning
- Mobile Devices
- Journalism
- Training
- Start-ups
- Strategic Partnerships
- Leadership
- Lead Generation
- Marketing
- Business Development
- Creative Direction
- Web Development
- Content Strategy
- New Media
- Content Management
- User Experience
- Advertising
- Web Marketing
- Web Analytics
- Program Management
- Google Analytics
- Entrepreneurship
- Product Development
- E-commerce
John Koetsier's Education
John Koetsier's Additional Information
- Websites:
- Interests:
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Social media, technology, marketing, open source software, word of mouth, buzz, PR, Mac, photography, writing, astronomy
- Groups and Associations:
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Vancouver 2010 Winter Olympics ceremonies cast - Opening Ceremonies - Closing Ceremonies Fraser Valley Linux User Group Telecare Coach - Abbotsford Angels Baseball (Mosquito) Coach - Abbotsford Soccer (U11)
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- Honors and Awards:
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SFU Open Scholarship 1990-1994
Successful & Outstanding Blogger, 2006
Contact John for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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