What is AdWords Express?
Managing a local business is already a full-time job -- advertising your business online doesn’t have to be. AdWords Express is designed to make advertising your local business a snap. With AdWords Express, you get the benefits of online advertising that helps reach customers interested in your business, without daily ad management or tasks.
Your potential customers already search Google for the products and services that you offer. With AdWords Express, you can help these customers find your local business by advertising on Google and Google Maps (including mobile devices) and attract more visitors to your website, Place Page or Google+ Page.
AdWords Express allows you to reach customers within a radius around your business, making it ideal for local businesses such as neighborhood restaurants, brick-and-mortar retail stores, hotels, local service providers, and more.
Getting started with AdWords Express takes just a few minutes: you write an ad for your business, decide on a monthly budget, choose a business category, and let us come up with a list of related keywords based on that category. After the initial setup, AdWords Express manages your ads automatically.
When customers in your neighborhood search for products or services related to your keywords on Google or Google Maps, your ad is eligible to appear next to search results, along with a business address, phone number, and a distinctive blue pin to help your ad stand out. You’ll pay only when someone clicks on your ad.
Benefits of advertising with AdWords Express:
- Create an online ad quickly and easily.
- Attract more local customers to your website, Place Page, or Google+ Page.
- Pay only when people click on your ad.
- No ongoing management is needed after sign-up. AdWords Express runs your ads for you.
- Review the effectiveness of your ads in your dashboard.
Businesses that are a good fit for AdWords Express:
- Local service providers, such as home or auto repair, physicians, salons
- Local restaurants, cafes, eateries
- Local retail stores, boutiques, markets
- Local hotels, inns, apartment buildings
AdWords advertisers
If you’re considering AdWords Express to reach local customers, but you’re already using AdWords, you may want to check out location extensions instead. Location extensions merge your business address and phone number seamlessly with your ad text, while still allowing you to have full control of your keywords and bids.
Next steps
- To sign up, go to http://www.adwords.google.com/express and follow the step-by-step instructions.
- Compare AdWords Express, AdWords, and Google Places.
- Learn more about where your AdWords Express ads can appear.
- Countries where AdWords Express is available.