Bureau of Marketing and Promotions    

What is the Illinois Product Logo Program?
Since 1987, the Illinois Department of Agriculture's (IDOA) Illinois Products Logo Program has been a constant symbol identifying Illinois products in various retail establishments -- from major grocery stores to local community farmers markets. With its 25-year history of spotlighting Illinois products, this registered trademark is available to any Illinois food or agribusiness-related company located here in the state. The use of the Illinois Products logo program can help increase your company's visibility and your product's positioning within the market. Currently there are over 470 food and agribusiness companies utilizing the Illinois products logo in an effort to enhance customer awareness.

Who is eligible?
Any entity that produces, processes, packages or manufactures a food or agribusiness product in Illinois can be authorized to participate in the logo program -- free of charge. Examples include food companies, specialty growers, agribusinesses, agricultural producers or related associations. Although there are no requirements to use a certain percentage of state-produced ingredients, the IDOA encourages the use of in-state resources and can help you locate Illinois suppliers.

How is the logo promoted?
Your company can utilize the logo in any or all of your marketing and promotional activities including packaging, merchandising materials and advertising campaigns. The IDOA's Bureau of Marketing and Promotion will support your marketing efforts with a variety of educational and promotional projects including retail displays, food service, special events, industry trade shows, state fair exhibits and more. IDOA can help your business customize a program to meet your individual needs.

What are the benefits?
When you use the ILLINOIS PRODUCT logo in your marketing and promotional campaigns, you'll set yourself apart from the competition by conveying your state pride. Identifying your products with the logo in grocery stores, specialty food stores, farmer's markets, roadside stands, restaurants or trade shows can translate into increased profits. Your participation will increase sales of Illinois food and agribusiness products, resulting in increased employment opportunities, and a stronger state economy and agricultural community.

The ILLINOIS PRODUCT logo can be used by:

For an application or more information about the Illinois Product logo program,
please contact:

Illinois Department of Agriculture
Bureau of Marketing and Promotion
P.O. Box 19281
Springfield, IL 62794-9281
(217)524-9130 or bob.reese@illinois.gov.

RULES AND REGULATIONS FOR USING THE "ILLINOIS PRODUCTS(S)" LOGO

1. The logo can be used only to promote products that are produced, processed, or packaged, in Illinois. ("Produced" includes grown.)
    
2. Any company, organization, association, or individual using the logo must be registered with the Illinois Department of Agriculture prior to using the logo.
    
3. Once your application has been approved, you will receive an advertising "slick" with the "Illinois Products" logo. You are strongly encouraged to use the PMS colors designated by the Agriculture Department, or black and white. We do recognize, however, that the use of these colors could, in some instances, pose a problem and, upon request, will grant special consent to deviate from these colors. You cannot, however, change the design or graphics of the logo, and the logo must be printed in its entirety. You can print the logo in varying sizes.
    
4. Each item or product being used in conjunction with the logo must be approved. Please notify the Illinois Department of Agriculture of any additions or changes, such as a change in production location, product line, etc.
    
5. The logo may be used in advertising, incorporated into a product's packaging or label, displayed in point-of-purchase materials or signage, on pressure sensitive labels, promotional materials or brochures, letterhead and envelopes, etc.
    
6. The logo has been designed to be simple and "generic" so that slogans or "tag lines" can be incorporated, i.e. Look for "Illinois Products"or "Illinois Products - Fresh to You" All slogans or tag lines used in conjunction with the logo must be approved by the Illinois Department of Agriculture.
    
7. Please send the Illinois Department of Agriculture any examples of boxes, labels, packaging, etc. showing use of the logo.
    
8. The right to use the logo is personal to the Applicant and may not be assigned or transferred to any other individual or entity without prior written consent of the Illinois Department of Agriculture.
    
9. The logo is registered by the Illinois Department of Agriculture at the Patent and Trademark Office with both the state and federal governments.

Agreement For Use Of "Illinois Product(s)" Certified Mark

Illinois Products Product List Form

Illinois Product(s) Logo Items and Prices Order Form

Illinois Products Material Sheet