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McDonald's aims to jump on War Horse bandwagon
11 Jan 2012: Fast-food chain to give away millions of children's books by author Michael Morpurgo in Happy Meal campaign. By Mark Sweney
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11 Jan 2012: Peter Bradshaw: A new short feature from Terry Gilliam, which we'll be streaming on this site, has been funded by an Italian pasta company. So, is it a film or an advert, or both? And how satisfying is this 20-minute morsel?
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11 Jan 2012: Fast-food chain to give away millions of children's books by author Michael Morpurgo in Happy Meal campaign. By Mark Sweney
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6 Jan 2012: ITV forecast to have stronger-than-expected first quarter advertising earnings, according to analysts. By Mark Sweney
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4 Jan 2012: Media Monkey: English football captain reportedly furious after his image was allegedly used in health warnings in India
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4 Jan 2012: Advertising watchdog says campaign for TalkTalk's HomeSafe internet security system was misleading. By Mark Sweney
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3 Jan 2012:
Google's policy of penalising companies by removing them from its index for infringing rules on paid links may have come back to haunt it. By Charles Arthur
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30 Dec 2011: Advertisers too often resort to sleight of hand to get us to part with our money. Here is my selection of their top conjuring tricks
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30 Dec 2011:
Mark Sweney: Endemol could come up for sale if it can restructure its debt, while the Olympics are expected to prop up the ad market
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28 Dec 2011:
The millions of dollars being lavished on attack ads in Iowa is a bad taste of things to come in the 2012 presidential election
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