Loffles, a Providence, RI-based Web startup, is looking to put a spin on classic entries to raffles, and simultaneously give online advertisers a shot at targeting the consumers they’re actually interested in.
Consumers buy into a contest on Loffles not with cash, but with about 45 seconds of their time. Raffle entrants select a prize (worth somewhere between $50 to thousands of dollars) they’d like a shot at winning, answer a few demographic questions, and watch a short commercial. Advertisers, meanwhile, decide which consumers they want to target based on the answers to their questions, and pay Loffles for those views.
“It’s a validated targeted deal,” says founder Brandon Yoshimura, a Brown University undergraduate student. “That seems to be the sticking... Read more »
Xconomist Forum - Insight & Opinion
Although an attentive observer can see a steady stream of news articles from UW Computer Science & Engineering, with more than 40 faculty members and 750 students, there is more going... Read more »
There has been endless hype about the so-called clean economy-from both ends of the spectrum. It has been called both “a compelling aspiration and an enigma” and it has been difficult... Read more »
I do. Millions of Africans do. Two of the world’s wealthiest people do. And against all odds, two U.S. biotech companies do too.
The story starts in Africa where about 7,000... Read more »
I recently had the pleasure of taking a two week academic trip to China with Babson’s MBA program, where several dozen of my classmates and I were led through Beijing, Dalian,... Read more »
In the spring of 2010 I was minding my own business, doing a bit of consulting, board work, lollygagging around, when I received a call from Chris Rivera, the president... Read more »
Every entrepreneur or executive would like to “do well by doing good.” That is the dream of being socially responsible and financially successful at the same time.
After working in venture... Read more »
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