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11 weeks 1 day ago
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0 commentIn a business environment increasingly dominated by metrics, measurements, and data-driven decision-making, marketing executives find themselves under more scrutiny than ever. Less emphasis is being placed on branding—the traditional realm of the CMO—and more on customer acquisition, conversion, and retention. While top-level marketers agree that the proliferation of customer and campaign data is helping, not hindering, their efforts to produce ROI, many are at risk of falling behind as expectations and tactics are evolving at a breakneck pace.[...]... Continue
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17 weeks 37 min ago
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0 commentForbes Insights releases “Global Diversity and Inclusion: Fostering Innovation Through a Diverse Workforce,” a study examining global trends in employee diversity and inclusion. In particular, the study focuses on the link between diversity and innovation, and how senior executives now recognize that a diverse set of experiences, perspectives and backgrounds is crucial to innovation and development of new ideas.[...]... Continue