Media Kit: Applications
Applications
There's so much you can do with our suite of apps for your mobile phone, PC and TV.
Overview
The popularity of applications is skyrocketing as more consumers discover what apps can do. Today's devices, services and networks create the perfect conditions to deliver a growing number and variety of innovative applications.
With a diverse mix of apps that both entertain and help our customers get things done, we offer something for everyone. AT&T applications help you do more with your services, on your time, in your way.
AT&T applications aren't just for your wireless phone or PC. These apps reach across your wireless, broadband and TV and home phone services. By delivering applications across the three screens, we make it easy for consumers to access apps that are meaningful and useful, in ways that no one else can.
And we're constantly adding more applications. Our customers have access to thousands of apps on their wireless phones, and we're regularly introducing new apps at no extra charge for AT&T U-verse TV customers.
Wireless Apps
Wireless apps let customers convert their handsets into the tools they need them to be — a TV, a music player, a gaming console, a navigation system, a constant link to their social networking sites and more.
iPhone customers can choose from more than 30,000 applications in the iTunes App Store. AT&T MEdia Mall offers our customers more than 90,000 types of mobile content — apps, ringtones, graphics, games and much more — from more than 115 content providers. We also offer thousands of third-party applications that are easily accessible from our on-deck mobile Web browser, and we give customers the flexibility to download virtually any application to their mobile device without restriction. In fact, the recently launched AT&T Apps Beta, is a testing ground community that gives developers the chance to test their apps with AT&T customers and get direct feedback from users before they make those apps widely available.
The Cool Tools section of MEdia Mall is for the seasoned mobile shopper — those individuals who embrace the mobile lifestyle and seek apps that help keep them informed, entertained and productive.
Take the fun with you. Whether you're the hardcore gamer or just the occasional puzzle solver, AT&T MEdia Mall 2.0 can help you score the perfect game:
When is the last time you gave your phone a tune up? AT&T offers an impressive collection of popular Music Tones, Voice Tones and Sound Effects for Ringtone fans. Or, if you prefer to put your callers on blast, we also feature Answer Tones for almost every music genre and music theme imaginable.
If a picture is worth a thousand words, consider giving your mobile phone a facelift by downloading a rich colorful wallpaper graphic. AT&T also offers a variety of tools that allow you to create your own unique art.
Find your friends wherever they are Loopt, a GPS-based social mapping application.
FamilyMap is a new tool that makes it easy to locate a family member's phone via web browser on a PC or mobile device — a service that can help give parents peace of mind as their children become more independent.
You may not always be able to watch the big game, but now you can stay in the action with these incredible sports apps for your mobile device. Plusmo is a multi-platform widget provider recently acquired by AT&T and its sports apps provide you with up-to-the-minute access to scores, statistics and news for pro and college sports. You can even "trash talk" with other fans during the game and cheer or boo the teams playing.
TV Apps
Wireless apps have revolutionized how consumers use their mobile devices. Now Internet Protocol (IP)-based applications are changing how consumers view and use their TV.
IP Television technology provides a new level of two-way interactivity and integration across services that allow IPTV customers to do more with their TV sets. We're expanding apps to the TV screen and giving U-verse TV customers have more options to personalize their services and features.
Our focus is on apps that enhance the TV content that our customers care about. For example, U-verse TV has offered special apps for the Masters, the 2008 Olympic Games, college basketball and fantasy football. We're delivering apps that improve how you view and follow your favorite content events and programming.
What's more, we're continually rolling out new applications at no extra charge, standard as part of every AT&T U-verse package.
NBC Olympics Interactive (2008)
Weather On Demand
View personalized weather information with Weather On Demand, which provides the weather information you want, in the city you want, at the time you want.
Film Awards Interactive
During film awards season, view biographies, previews and full-length movies for the year's award-nominated films and stars with Film Awards Interactive.
Local Search Apps
Today's consumers search for local businesses, destinations and events using a variety of sources: desktops, laptops, wireless devices, traditional phones and print directories. We're uniquely poised to deliver unsurpassed visibility and value to these consumers — and our advertisers — by offering local search capabilities that keep them connected, anywhere, anytime.
YELLOWPAGES.COM delivers rich comprehensive local information under the most intuitive URL in local search — and on mobile devices through a variety of apps.
Introduced in 2008, YELLOWPAGES.COM Mobile for the iPhone 4 allows people to discover, plan, and share local places and events while on-the-go. Named by Apple as a top free iPhone 4 App and by PCWORLD.COM as among the five best free iPhone 4 productivity apps, YELLOWPAGES.COM Mobile for the iPhone 4 provides location-based searches and easy access to user reviews, popular categories and businesses, maps, directions and other ways to get busy consumers where they need to go locally. iPhone 4 users can find and download this app by searching for "YPmobile" in the Apple App Store. Choose YP Mobile Features
YELLOWPAGES.COM WAP app gives mobile users instant access to local business information using the same functionality they're used to on YELLOWPAGES.COM. The easy-to-use app works on nearly all mobile devices and across all carriers — as long as users have a mobile browser and a data plan. Enter m.yellowpages.com to start a search and get access to millions of business listings.
Mobile users can download the YELLOWPAGES.COM Mobile App for free to take advantage of YELLOWPAGES.COM local search while on the go. Find a business, get maps and directions and save favorites: giving consumers what they need locally, whenever and wherever they need it.
U-verse TV customers can search local business information right on their TV screen with YELLOWPAGES.COM TV. Using their remote control, customers can pull up local business information by category or name search and view maps — from the comfort of their couch. Learn more about U-verse features.
3 Screens
Apps help connect consumers with their interests, services or entertainment — and that shouldn't be limited to a single device or location.
We're working hard to deliver innovative apps that span across the three screens that matter most to consumers — the TV, the PC and the wireless phone. AT&T three-screen apps help customers access their information wherever and whenever they want, from whatever device they choose. It's another way AT&T is making apps more relevant and useful to our customers.
AT&T U-verse DVR Remote Access
Watch a U-verse programming demo about how U-verse TV customers can program their DVR from their TV, PC or mobile device. Even when you're away from home, you can schedule and manage DVR recordings from any Web-connected PC or mobile device.
Local Search
YELLOWPAGES.COM provides local search capabilities from your U-verse TV with YELLOWPAGES.COM TV; from any PC at YELLOWPAGES.COM; from your wireless device with a suite of local mobile search applications, and even from your home phone with AT&T HomeManager.
2009 Masters
AT&T is the exclusive three-screen provider of the 2009 Masters Tournament. Golf fans can watch all the action on their wireless phone, U-verse TV or online at AT&T FanZone. Customers can also enjoy a free app available on U-verse TV and the iPhone. See a demo of the features, including an up-to-date Leaderboard, player scorecards, stats and bios, news updates, tournament photos, video archives and a course map of Augusta National Golf Club. The U-verse TV app also gives customers the ability to browse a mosaic of channels showing live Masters content at once. Watch Demo.
U-verse Voice
See a U-verse Voice demo on how it provides true quad-play integration. You can view your Call History or Click-to-Call from your PC or U-verse TV screen. And a single voice mailbox provides access to your home phone and wireless messages, which you can also listen to online from any PC.
Related News
AT&T Offers Choice in Wireless
AT&T wireless customers have their choice of devices, operating systems, email platforms, music, mobile content and more.
iPhone 4
The revolutionary iPhone has quickly become one of the most popular devices in the AT&T wireless portfolio.
AT&T U-verse
AT&T U-verse brings consumers a revolutionary new entertainment experience that's cooler than cable.
Future Application Development
We learn from the past and look to the future as we develop groundbreaking technology that connects you to your world.
AT&T Interactive and AT&T Advertising Solutions
Our broad portfolio of solutions includes the AT&T Real Yellow Pages, YELLOWPAGES.COM, online video ads, display and banner advertising, search engine optimization, website development and mobile search.
News Releases
Multimedia Gallery
Videos
- AT&T A-List
Ready to enjoy unlimited calling to and from your "VIPs" through AT&T A-List? Here's a helpful video to show you just how easy it is to get started. - JuiceCaster 6.0
Share videos and pictures from your wireless device to popular social networking sites like Facebook and Twitter. - YELLOWPAGES.COM
Mobile Search combines GPS and Yellow Pages together on a BlackBerry. - Music ID
Quickly find the name and artist behind the song. - Yahoo Go!
Stay up-to-date with your personalized information from photos to sports and more. - 2009 Masters
Watch how fans can follow the 2009 Masters Tournament with an integrated app available for all U-verse TV customers. - College Basketball
See how fans can stay up-to-date on the action packed college basketball tournament with an application available for all U-verse TV customers. - More U-verse TV Apps
Take a quick tour of several interactive applications that are available to all U-verse TV customers. - U-verse DVR Remote Access
See how easy it is to set your U-verse DVR using a Web-enabled PC or wireless phone.
Images
- View AT&T U-verse screenshots and image gallery.
