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Gartner, Inc. Copyright and Quote Policy

Welcome AMR and Burton Clients! The Gartner Copyright and Quote Policy now apply for all quote or usage requests.

How to submit a quote or usage request for approval
Requests to quote, excerpt or reference the Gartner, Inc. name or research in any materials must be submitted to quote.requests@gartner.com unless another e-mail address is noted herein.

To approve your quote request we require:

The quote you wish to use
The original research source of the quote, attached
The materials in which the quote will appear, attached
Indicate the location of the quote in both documents

Estimated turn around time if you have provided all of the required information is two business days.

For requests to use approved content repeatedly, take advantage of the Approved Quote Sheet Template which requires a one-time approval for multiple use. This process aims to provide approval for an agreed number of quotes ahead of time, for use in specific contexts for a set time period. All you need to do is complete the Approved Quote Sheet Template and submit your request to quote.requests@gartner.com.

Gartner, Inc. Copyright and Quote Policy

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Gartner, Inc.'s name and published materials are subject to trademark and copyright protection, regardless of source. To use the "Gartner" name, take excerpts of Gartner research or quote Gartner analysts, a usage request must be submitted in writing to Gartner Quote Requests for approval. Such approval is at the discretion of Gartner Quote Requests. Gartner reserves the right of refusal.

Gartner, Inc. is the definitive source of objective technology thought leadership. To protect our reputation for objectivity, we require the appropriate use of our company name and research. The Gartner, Inc. name, intellectual property, trademarks, or logo may only be used commercially in connection with advertising, sales materials or other commercial efforts with Gartner's explicit approval for each instance of use. This policy defines the criteria that will be used to issue that approval.

Violations:
Should a requestor fail to comply with this policy, Gartner reserves the right to impose quote bans of varying durations, including a ban on all use of the Gartner name. For repeat or persistent violators, such ban will be for a minimum period of (3) months. In addition, Gartner may seek additional remedies available under contract, copyright and other applicable law.

Quotation and Usage Policy Principles

Guidelines for Usage and Quotes Based on Context

Advertising

Limited Access Documents

Litigation

Materials Promoting Events Featuring a Gartner Analyst

Press Releases

Securities Filings and Reports

Social Media

Guidelines for Usage and Quotes Based on Research Source

Cool Vendor

Custom Client Engagement

Policy Regarding Copies of Published Research in its Entirety

Who to contact

NOTES

Attribution

Basics of Copyright Law

Re-licensed Content

1. Quotation and Usage Policy Principles

All Gartner intellectual property is subject to this Quotation and Usage Policy. Gartner Quote Requests must approve any external use in writing.
This policy applies to all contexts in which the Gartner name or research may appear externally. It includes, but is not limited to advertising, annual reports, blogs, books, brochures, marketing materials, media alerts, newsletters, press releases, presentations, signage and speeches.
Limited non-routine use of excerpts internally within client organizations is allowed and does not require pre-approval. All copyrighted material should be clearly marked "For internal use only". For guidelines on distribution of research pieces in their entirety, refer to Section 4.
Gartner research may not be used to endorse a vendor, product, service, or to criticize a vendor's competitor. No company-specific excerpts are permitted as they may imply endorsement within the context of vendor materials.
Custom quotes are quotes developed for a specific purpose by an analyst. Custom quotes must be approved by the appropriate research analyst, consultant AND Gartner Quote Requests in the context of the materials in which the quote will appear. Custom quotes are not permitted in white papers, advertisements, technology provider publications, promotion associated with merger and acquisition, funding, earnings, new executive hire, survey results, or when based solely on Gartner research. Custom quotes may not contain numbers or statistics without being properly sourced to the Gartner published research report.
Quotes and excerpts must be from published research that is less than 12 months old. Requests for unpublished research will not be processed until the research report has been published on gartner.com.
Gartner research may not be paraphrased. All quotes and excerpts must be lifted verbatim.
Except for press releases, no more than 10% of a Gartner research report may be excerpted for use in any client document. In addition, the client document may not contain more than 30% Gartner research.
Quotes from published research must be properly attributed to the original research source. Please refer to Section 6.1 for attribution format.
The Gartner name may not appear in the title/sub-title of a press release, newsletter or subject line of an email distribution.

2. Guidelines for Usage and Quotes Based on Context

2.1 Advertising

Gartner reserves the right to approve the appropriateness of the creative copy of the overall ad in which the Gartner name and research will appear.

2.2 Limited Access Documents

Equity Research Reports
Reports created as deliverables in a custom consulting engagement
Road Show Presentations for Securities Offerings
Confidential Investment Banking Pitch Books used to market investment/financing opportunities
Proposals tailored to a specific prospect or client, which may appear in document or presentation format

the provisions of this Copyright and Quote Policy are fully complied with, including the quantitative limits set out in Sections 1 and 3.3, and
for Road Show Presentations for Securities Offerings, the Client has already received approval for the use of such Gartner Research in the accompanying Final Prospectus or Offering Memo, and
the following disclaimer is included in the document where the Gartner name and research will appear, in a format that can be readily viewed by the reader:

Required Disclaimer:

quote.requests@gartner.com.

Press or media communications or announcements
Advertisements
Public filings, including securities filings
Content posted on web sites (except password protected sites accessible only to clients own subscribers, clients or prospects)
Material promoting Gartner analysts' participation at events

2.3 Litigation

2.4 Materials Promoting Events Featuring a Gartner Analyst

It must be clear that Gartner is being featured and not co-hosting or sponsoring the event.
The Gartner logo may only appear next to the analyst name, session information or analyst biography within promotional material. The Gartner logo may not appear next to a vendor or other third-party logo, including that of the event sponsor. The Gartner logo may not exceed the size of the vendor logo.
Hosting by third-party companies classified as Gartner competitors is not permitted.

2.5 Press Releases

The "About Gartner" boilerplate may appear only in Gartner corporate press releases.
The use of the Gartner name or research in corporate boilerplates or signatures is not permitted.
For specific information for press releases based on Cool Vendor, Hype Cycle, Magic Quadrant, MarketScope, and Vendor Ratings, please refer to Section 3.
If there are any changes to the release after receipt of approval from Gartner Quote Requests, the revised press release must be re-submitted in its entirety for final approval.
One custom quote permitted per release.

2.6 Securities Filings and Reports

under the following conditions only

All requested quotes or excerpts from Gartner's published Research must be pre-approved by Gartner in writing or electronically; and
The issuer or reporting person must execute (by an authorized signatory) Gartner's Quote Indemnification Agreement, a copy of which shall be provided by Gartner Quote Requests; and
Each use of a Gartner excerpt or quote in client's registration statement, prospectus or report must include full attribution to the relevant Gartner Research Note, including title, author and date; and
Gartner's disclaimer language, the most updated version of which is located below, must be included in the registration statement, prospectus or report at the bottom of the page where the first Gartner quote or excerpt appears, with appropriate footnote cross-reference to the quoted or excerpted language.

quote.requests@gartner.com

Required Disclaimer:

2.7 Social Media

Corporate Blogs:

Corporate Micro-Blogs:

Samples of what is acceptable:

New Gartner research positions XCORP in leaders quadrant for data integration tools
Gartner ranks XCORP #1 for worldwide security market share in 2009; overall market totaled $13.5 billion in revenue
XCORP Rated ‘Positive' in the Gartner MarkeScope Report for NA Data Center Outsourcing in 2010 [optional URL to press release or reprint of report here]

Samples of what is unacceptable:

Gartner ranks XCORP leader in CRM Magic Quadrant and says XCORP continues to demonstrate strong vision in the market.
Gartner says to add XCORP to your shortlist for XYZ products.
XCORP receives stronger evaluation by Gartner than YCORP

3. Guidelines for Usage & Quotes Based on Research Source

3.1 Cool Vendor

In addition to Section 1:

Cool Vendor template

No comparative wording permitted, for example, "coolest", "only", "highest" or "sole"
Custom quotes from analysts may not appear in press releases based solely on Cool Vendor research.
Any use of Cool Vendor research MUST have the following disclaimer (*) prominently published within the materials.

3.2 Custom Client Engagement

3.3 Dataquest

Use data only from the most recently published Gartner report (most recent quarter or year). If actual reported data is available, use it instead of previously published estimates.
When quoting from preliminary reports, state this clearly.
Gartner data may not be commingled with any other analyst firm's data.
Include in all ranking claims the relevant region and time frame. For example, "Gartner, Inc. has ranked Company X as the worldwide market share leader in web access management marketplace based on total software revenue for 2009."

To excerpt tables, charts and data points from Gartner research reports you must do the following:

Note the excerpted Gartner research report in the attribution as "Source: Gartner, [Name of Report], [Date]"
If you want to provide your own data points alongside Gartner's (understanding it cannot be commingled with Gartner's), include the following attribution: "Calculations performed by [my company's name]."
When comparing vendors, you must compare at least three vendors in your document.
In any given document, you may publish up to three tables or charts that are based on, or contain excerpts from Gartner research.

3.4 Gartner Weblogs

Comments or opinions expressed on Gartner Weblogs may be copied and redistributed on other weblogs, or otherwise for private, non-commercial or journalistic purposes. No other use is permitted.

3.5 Hype Cycle

No retrospective wording permitted, for example, "third consecutive year" or "again".
No comparative wording permitted, for example, "one of three vendors".
It must be clear the vendor was included in the report as a "sample vendor".
Custom quotes from analysts may not appear in press releases based solely on Hype Cycle research.
The Hype Cycle graphic may not be excerpted and displayed as a stand-alone graphic in advertisements, annual reports, brochures, books, white papers, financial documents, press releases or, event signage.
The Hype Cycle graphic may be excerpted as a stand-alone graphic for use in specific approved contexts, for example proposals and presentations provided:

1. The graphic is displayed exactly as the original with no edits or changes.
2. The full research document title, author and date are footnoted.
3. No other content or commentary is permitted.
4. Reprints are purchased in order to provide the audience with access to the full research document. Due to the nature of the content, the graphic must be evaluated in the context of the entire research note. This is a stipulation for approval.

Please include the following wording in any materials in which the graphic is excerpted:

"This Hype Cycle graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from (client name)."

Any other reuse or reference MUST have the following disclaimer (*) prominently published within the materials.

Example of what Gartner will allow:

Example of what Gartner will not allow:

3.6 Magic Quadrant

Magic Quadrant template

Magic Quadrant Research is a qualitative evaluation of a set of vendors in a specific market; it is NOT a stack ranking. Gartner will decline the use of any Magic Quadrant research to endorse the position of one vendor over another or to negatively endorse competitors' positions.
No retrospective wording permitted, for example, "fifth consecutive year" or "again".
No comparative wording permitted, for example, "only", "highest" or "sole".
If excerpting a quadrant definition from the report, it should be lifted verbatim and in its entirety.
Custom quotes from analysts may not appear in press releases based solely on Magic Quadrant research.
The Magic Quadrant graphic may not be excerpted and displayed as a stand-alone graphic in advertisements, annual reports, brochures, books, white papers, financial documents, press releases or, event signage.
The Magic Quadrant graphic may be excerpted as a stand-alone graphic for use in specific approved contexts, for example proposals and presentations provided:

The graphic is displayed exactly as the original with no edits or changes.
The full research document title, author and date are footnoted.
No other content or commentary is permitted.
Reprints are purchased in order to provide the audience with access to the full research document. Due to the nature of the content, the graphic must be evaluated in the context of the entire research note. This is a stipulation for approval.

Please include the following wording in any materials in which the graphic is excerpted:

"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from (client name)."

reprints@gartner.com.

Any other reuse or reference MUST have the following disclaimer (*) prominently published within the materials.

Example of what Gartner will allow:

Example of what Gartner will not allow:

3.7 MarketScope

MarketScope template

The same principles for Magic Quadrant research apply. Please refer to section 3.6.
Use of "highest" is only permitted when stating "strong positive is the highest possible rating given". No other use is permitted.
Please include the following wording in any materials in which the graphic is excerpted:

reprints@gartner.com.

Any other reuse or reference MUST have the following disclaimer (*) prominently published within the materials.

Example of what Gartner will allow:

Example of what Gartner will not allow:

3.8 Vendor Rating

Vendor Rating template

The same principles for Magic Quadrant research apply. Please refer to Section 3.6.
Use of "highest" is only permitted when stating "strong positive is the highest possible rating given". No other use is permitted.
Please include the following wording in any materials in which the graphic is excerpted:

"This Vendor Rating graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from (client name)."

To purchase reprints, please contact reprints@gartner.com.
Any other reuse or reference MUST have the following disclaimer (*) prominently published within the materials.

Example of what Gartner will allow:

Example of what Gartner will not allow:

4. Policy Regarding Copies of Published Research in its Entirety

Gartner does not permit the following uses of its research without prior written permission:

Scanning, or otherwise importing publications into an electronic storage/retrieval system
Distribution of publications to other units of the organization through electronic data transmission systems such as e-mail without the purchase of reprints – unless such right is part of a standard Gartner product offering your company has purchased
Distribution of publications to external organizations without the purchase of reprints
Posting complete documents on an Internet or Intranet site without the purchase of reprints
Posting partial sections of documents on an Internet or Intranet site without Gartner approval
Placing Gartner content on a web site other than one belonging to Gartner. Gartner content must always reside on our web site, with the exception of PDF reprints

5. Who to contact

	Quote Requests, Approval and Questions

	North America and EMEA Primary Contacts: Kimberly Wheeler, Manager Allison Fletcher Cristina Clavarino		e-mail: quote.requests@gartner.com phone: 1 203-316-6178

	AsiaPac		e-mail: apvendor.relations@gartner.com phone: 81 3 3481 3611

	Japan		e-mail: jpvendor.relations@gartner.com phone: 81 3 3481 3611

	Reprint Requests

	All Regions		e-mail: reprints@gartner.com phone: 1 203-316-6460

Changes to Policy

Gartner, Inc. reserves the right to change its policies or explanations of its policies at any time, without notice. These explanations and polices are for general informational purposes only and do not constitute a waiver with respect to any of Gartner, Inc.'s rights, all of which are specifically reserved. The policy in its most current form will be available on www.gartner.com under the Office of the Ombudsman link.

6. NOTES

6.1 Attribution
In February 2000, Gartner officially dropped the word "Group" from its corporate name, and became Gartner, Inc.

The only proper ways to reference Gartner when providing attribution to us is (a) Gartner, Inc., or (b) Gartner Consulting. Gartner Group is no longer our company name.

When permission is granted, Gartner requires that proper attribution is included and, depending on the circumstances, that the material is reprinted with permission.

• Attribution to a Gartner analyst: According to John Doe, Principal Analyst, Gartner, Inc. and date if not ascertainable from the context.

• Attribution from published research: Gartner, Inc. plus the full title, author and date of the research.

6.2 Basics of Copyright Law
Copyrights protect original works of authorship. The types of works covered by copyright vary widely, from literary works such as books, poems, technical manuals, or software code, to audiovisual works, musical works or works of fine art. Only the copyright owner of a work, or someone who has the copyright owner’s permission, may (1) make copies of the work; (2) create adaptations ("derivative works") based on the work; (3) distribute copies of the work; (4) perform the work publicly; or (5) display the work publicly. These are referred to as the "exclusive rights" of a copyright owner.

Copyright protection attaches to a newly created work as soon as it is "fixed in a tangible medium of expression". For example, spoken words alone, such as a speech delivered extemporaneously that is not written down, would not be protected by copyright because it is not "fixed in a tangible medium." Works do not have to be registered with the U.S. Copyright Office, and do not have to display a copyright notice, in order to enjoy copyright protection.

The United States and most of the industrialized world are parties to the Berne Copyright Convention, which means that each member country will respect and enforce the copyrights that originate in other member states.

Virtually all of Gartner's published research is protected by copyright, whether in printed or electronic form.

6.3 Re-licensed Content

Print or Web Reprints
Gartner sells reprints of most of its published research. Purchased reprints may be provided in their entirety for your internal associates, clients or potential clients. Use of reprints is subject to Gartner's reprint policy. Gartner must approve the marketing or promotional verbiage that advertises the availability of reprints. To purchase reprints, please contact reprints@gartner.com.

Multimedia Products

Multimedia products must clearly indicate that the contents include Gartner research. All promotional materials and packaging must reflect this emphasis. Gartner must approve the marketing or promotional verbiage related to these products. The Gartner logo may not appear next to a vendor logo (preferably the Gartner logo will appear at opposite ends of the CD or PowerPoint slide).

Gartner Custom Newsletter Programs
The Gartner-provided newsletter design will also reflect the above principles for Multimedia Products. In addition, custom analyst quotes are not permitted in Custom Newsletters.

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