Visitor Acquisition
Adobe® SearchCenter+, powered by Omniture, provides the complete search engine marketing management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketers to access current, reliable data to optimize campaigns.
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Conversion
Merchandising
Customer-Centric MerchandisingRecommendations
Promote Relevant ChoicesSearch&Promote
Drive Relevant MatchesScene7
Deliver Dynamic MediaTest&Target
Increase Content Relevance
Adobe® Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.
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Adobe® Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.
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Adobe® Search&Promote, enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites.
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Adobe® Scene7® allows businesses to automate and scale the delivery of rich media and dynamic content across all touch points including web, mobile, email, and print — reducing costs, increasing marketing efficiencies and enabling rich experiences that lead to higher conversions.
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Adobe® Test&Target™ puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.
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Online Analytics
Discover
Advanced Segmentation and AnalysisGenesis
Integrate Marketing ApplicationsSiteCatalyst
Actionable Web AnalyticsSurvey
Measure Audience Sentiment
Adobe® DiscoverTM allows digital marketers to deeply analyze and segment any quantity of online channel data in real time, resulting in optimized marketing programs and greater profitability.
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Adobe® Genesis™ automates the integration between Omniture and its partner applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, email, social media, rich media/video, content management, CRM/SFA, ratings & reviews and search.
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Adobe® SiteCatalyst® is the industry-leading web analytics solution that provides marketers with actionable, real-time intelligence about digital strategies from all online initiatives across multiple marketing channels.
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Adobe® Survey enables organizations to accurately measure audience opinions, attitudes, and motivation in real-time, and take immediate action based on responses.
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Multi-Channel Analytics
Adobe® Insight helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.
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Adobe® Insight for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.