The Scribd Network
1
Site
|
75% US People from Sites
|
25% US People from Syndicators
|
10.7M
Monthly US People |
49.7M
Global People |
Five Month US Trend |
- ACCEPTS ADS
-
Quantified
Directly Measured Data
Scribd is the world's largest social publishing website -- the place where tens of millions of people share, discover, buy and sell original writings and documents.
Updated 3/11/2010 •
Next: 3/17/2010 by 9am PDT
US Demographics
100 index is internet average.
Global Traffic Frequency
Traffic Frequency data has been hidden by the owner.
|
Business Activity
Business Activity data has been hidden by the owner.
|
Quantcast Addressable Segments ![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/planner/help.png)
Data Source: United States
Show data from the selected audience (learn more)
- No Segment Selected
-
gender
- Male
- Female
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Demographic Index
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Affinity
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
People
Cookies
Page Views
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Addicts
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-By
Passers-by have a single visit over the course of a month.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
TV & Web Audience Overlap
TiVo® and Quantcast have combined forces to bring insight into combined TV and Internet media consumption habits. A preview is available on all Quantified Publisher Profiles. Comprehensive reporting is available to publishers via the "ACTIVATE NOW" option on their profile page.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Request Access
Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Access Pending
You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Request Site Get Quantified
You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Request for Quantification Pending
You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
Quantcast Addressable Segments
Quantcast Addressable Segments enable marketers and publishers to take greater control of targeting and packaging their desired audience segments by providing an expanding selection of demographic targets. Audience size for a selected target segment is determined by adjusting the composition/coverage slider.
![](https://webarchive.library.unt.edu/web/20100312223533im_/http://www.quantcast.com/images/tooltip_arrow.png)
People from Sites & Syndicators
These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.