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March 8-14, 2010
Vol. 12 -- Issue 44




Opinion
For The Record

“We feel like big stages are the right place for our big brands.”

—Stephen Chriss, senior director of marketing partnerships for Kraft Foods, on the company's new NCAA partnership
This Week's Headlines
NCAA adding Kraft, Capital One
Just days before its flagship event begins, the NCAA is adding Kraft as a corporate partner and is closing a deal with Capital One as a corporate champion, the highest level of sponsorship.
ACC faced with tepid TV response
The Atlantic Coast Conference and ESPN entered into a 60-day exclusive  window March 1 to negotiate the conference’s next media deal.
‘Much healthier’ licensing model for NASCAR near
Seven months of negotiations have put NASCAR and its top teams in position to create the first NASCAR Properties, a trust that will serve as a centralized licensing agency for the sport.
NFL to make major content push on Hulu
The NFL is rolling out elements of a new digital syndication strategy that reverses previous efforts to push all of the league’s key online content to NFL.com.
More Headlines
What I Like ...
Dave Andrews, President and CEO, American Hockey League

Quote: “Last season we couldn’t win at home and we were losing on the road. My failure was that I couldn’t think of anyplace else to play.” — Harry Neale, former NHL coach.

Headlines From SportsBusiness Daily

Steet & Smith's SportsBusiness Daily
  • Intel To Have Presence During NCAA Tourney
  • Bears' Radio Flagship Draws Highest Avg Aud
  • MLSPU: Strike Will Happen Without CBA
  • Red Knights Want David Beckham As Poster Boy

For more stories, visit SportsBusinessDaily.com.


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