The IndyCar Series begins its ’10 season Sunday on the streets of Sao Paulo with a bit of momentum on its side. The addition of Izod as the series’ title sponsor provides a sound backer that already is showing it is willing to spend on the sport. Also, Randy Bernard replaces Tony George as the corporate face of the IRL, bringing a promoter’s background from his days with the PBR. However, the series still faces some issues that likely will continue to work against it gaining serious traction on NASCAR’s popularity. Versus’ coverage was critically praised last year, though the fact is the channel still lacks the wide-spread carriage of ESPN. Also, IndyCar has long been a global series, but Danica Patrick and Marco Andretti are the only American-born drivers signed up to race in all 17 events. As the MILWAUKEE JOURNAL SENTINEL’s Dave Kallmann writes, IRL “needs American heroes” to improve its domestic profile.
Crossing The Rubicon?
MLS players confirm they plan to strike without a new CBA before the start of the season.
Kingdom Come
Nets and N.Y. officials trumpet long-awaited Barclays Center groundbreaking as a "moment to celebrate" for Brooklyn and the NBA team.
Soldier Of Fortune
Bears' flagship radio pulled largest average audience of any NFL club’s rights holder in '09.
A Star In The Making
Cowboys Stadium set to make a big splash into boxing this Saturday; Jerry Jones Jr. checks in to talk about the future direction of the facility.
Motion Offense
Sacramento City Council agrees with NBA, Kings in favoring railyard site for new arena.
I'm A Celebrity
Ochocinco's VH1 show just the start for Octagon as it taps "athlete-as-TV star trend."
Re-United And It Feels So Good?
Red Knights hoping David Beckham will agree to become the face of its anti-Glazer effort.
The Sooner, The Better
While Tiger's return is top of mind, PGA Tour ratings are down 18% on broadcast this year.
