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Your customers use your product or service everyday. Let them engage you when they're most inspired - giving you the best quality ideas. Find answers to questions before you even thought to ask.
Its not easy getting your customer's time - your busiest ones generally provide the best ideas. Encourage them to vote on the ideas they are most passionate about.
A community forms around your brand and each of its ideas. The most valuable ideas are brought forward.
"...New social networking technologies can be used to solve down-to-earth human needs, by enlisting millions of Americans in service to the country."
Craig Newmark - craigslist.org