Advertise
WFAA-TV Sales contact: Angela Betasso, VP Sales, abetasso@wfaa.com
WFAA.com ADVERTISING OVERVIEW:
To reach WFAA.com's highly coveted audience, send an e-mail to Rob James, Online Sales Manager, rjames@wfaa.com or call 214.977.6333
WFAA.com is the web site for WFAA-TV Channel-8 ABC affiliate in Dallas-Fort Worth attracts over 1.15 Million local affluent decision makers in North Texas who generate over 22.5 Million Page Views (1). WFAA.com has in-depth features and interactive multimedia presentations from award winning journalists who bring local and worldwide stories to an audience of active and engaged readers. WFAA.com covers late breaking news, streaming video, sports, entertainment, local classified listings and current weather updates highlighted by 23 up-to-the minute weather radars like no other local web site.
Advertising on WFAA.com gives your company the opportunity to access a sophisticated audience of consumers. Our web savvy subscribers typically access WFAA.com from work and spend an average of 27 minutes a day on weekdays and about 20 minutes on the weekend (2). WFAA.com subscribers report using the site an average of 2.4 times during a typical weekday and an average of 1.6 times on weekend days (2).
To reach WFAA.com's highly coveted audience, send an e-mail to Rob James, Online Sales Manager, rjames@wfaa.com or call 214.977.6333
AUDIENCE
Over 1.15 Million consumers visit WFAA.com each month(1) to access breaking news, sports, entertainment, streaming video and local weather conditions. Advertising on WFAA.com is a powerful way to reach an affluent and educated audience who shops locally.
- 71% have an annual household income over $50,000+; 29% earn $100,000 (3)
- 18% (94,700) plan to buy a Car/Truck or SUV in the next 12-18 months. (3)
To reach WFAA.com's highly coveted audience, send an e-mail to Rob James, Online Sales Manager, rjames@wfaa.com or call 214.977.6333
Sources:
- (1) comScore Media Metrix, May, 2007
- (2) Media Study, Media Management Center, Northwestern University, December 2006
- (3) The Media Audit, Mar-May 05
ADVERTISING OPPORTUNITIES AND SPECIFICATIONS
WFAA.com offers a wide variety of advertising packages customized to meet your marketing goals and objectives. For more information on how to advertise on WFAA.com, send an e-mail to Rob James, Online Sales Manager, rjames@wfaa.com or call 214.977.6333
Ad Specs:
Ad Specs:
| Product | Unit Size | File Size |
| Full Banner | 468 x 60 | 30kb |
| Leaderboard | 728 x 90 | 30kb |
| Medium Rectangle | 300 x 250 | 30kb |
| Wide Skyscraper | 160 x 600 | 30kb |
| Rectangle-Small Box | 180 x 150 | 20kb |
