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J.C. Penney pushing style during Oscar broadcast

J.C. Penney Co. is launching its spring marketing campaign by calling attention to its growing list of exclusive fashion brands during Sunday’s Academy Awards broadcast.
AP
After two years of retail sales declines, Penney and its department store competitors are trying to increase sales in 2010.

The Plano-based department store chain is launching its spring marketing campaign by calling attention to its growing list of exclusive fashion brands during Sunday's Academy Awards broadcast.
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