Enterprise-class web analytics made smarter, friendlier and free.

ANALYTICS INTELLIGENCE

Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.

ADVANCED SEGMENTATION

Isolate and analyze subsets of your traffic with a fast interactive segment builder.

FLEXIBLE CUSTOMIZATION

Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.

ECOMMERCE TRACKING

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

GOALS

Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.

MOBILE TRACKING

Track web-enabled phones, mobile websites and mobile apps.

DATA EXPORT API

Integrate business information and develop applications that access Google Analytics data.

ADVANCED ANALYSIS TOOLS

Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.

BENCHMARKING

Find out whether your site usage metrics underperform or outperform those in your industry.