We're raising the bar on Google Analytics IQ
Tuesday, January 26, 2010 | 3:56 PM
Tuesday, January 26, 2010 | 3:56 PM
Friday, January 22, 2010 | 3:11 PM
Australia in summer - white sand, warm nights, occasional sun burn and Google Seminars for Success!
For the first time, the Seminars include new Google Website Optimizer days. Learn how to conduct landing page tests to increase visitor engagement and conversions on your website. Also, the Google Analytics Seminars have been updated to include all the latest Google Analytics features; Analytics Intelligence, Custom Alerts, Annotations and much, much more.
Here's a quote from a past attendee - this says it all:
Whilst I've been using GA for years and have also run AdWords campaigns I was becoming increasingly frustrated that there was newer functionality which I didn't have either the knowledge, skill or confidence to leverage in full. Above all, I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP. This course has given many of the agencies we've dealt with a 'run for their money' and provided me with the confidence to not only demand, but do a lot more!- Sumi Triggs Olsen, eMarketing Executive, CPA Australia
Wednesday, January 20, 2010 | 4:50 PM
Online advertisers make frequent use of AdWords reporting in Google Analytics to measure the impact of paid visitors to their site and business. The insights and actions based on these reports help search advertisers to optimise their online campaigns and site experience for maximizing conversions. We see a lot of questions, however, on why there is sometimes a discrepancy in the reported number of visits and clicks.
It is not unusual to see a discrepancy in the numbers reported for AdWords clicks and Google Analytics visits from your AdWords campaigns. There are a few reasons as to why this happens even if your Google Analytics implementation is correct. However, there are steps you can take to ensure that the discrepancy is kept to a minimum. Over at the Solutions for Southeast Asia blog, we take a look at some common implementation errors plus any steps we can take to identify campaigns, ad groups, and keywords that are causing us trouble. We also cover best practices to put in place to ensure that we are measuring and reporting to the best of our abilities.
The post provides a 4-step guide to identify which campaigns or keywords are not tagged correctly and how to rectify the situation. The steps are summarised below:
Step 1: Check that you have the basics covered. Check that you have linked the correct AdWords and Google Analytics accounts, applied cost data to the right profiles, and that auto-tagging has been enabled in the AdWords account.
Monday, January 11, 2010 | 10:17 AM
Friday, January 08, 2010 | 8:36 AM
Before you say goodbye to the holidays, take a look at this great holiday list on the official Google blog by our very own Avinash Kaushik, called Top Ten Ways To Get Your Business Ready For The Holidays. By publishing this now in January, we're hoping you'll take these lessons into the whole year, because as Mom used to say, "Christmas should be every day of the year."
Thursday, January 07, 2010 | 7:24 AM
This is the fourth video in our recent Rapid Fire series which we are now calling Web Analytics TV. In this series you share your most burning questions via the Google Analytics Google Moderator site and we answer them.
Here's the list of last week's questions. We enjoy hearing from you, so please keep the questions coming. Like the hosts Click and Clack from a long-standing radio show called CarTalk, who will answer any car question that exists, we'd love to do the same for web analytics. Call us Data and Point? Hm. Click and Clack is catchier. If you can think of a name let us know. But please, ask any question related to web analytics. Tools. HiPPO's. Reporting tips. Challenges. All are fair game, so ask away.
Thursday, December 31, 2009 | 3:56 AM
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