Trade in Services: Awareness, the First Step
Challenges
National development plans often exclude the service sector.
The export strategies of many developing countries focus on goods
and overlook opportunities to diversify trade and create jobs through
services. Global service markets are growing and offer opportunities in
offshoring, professional and tourism services. This is due to
technological innovation, such as faster, cheaper telecommunications
and lower-cost travel, which makes it easier to market to and reach new
customers.